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So our study is basically about how can anyone generate
creative ideas to solve problems or to starting
new businesses. What we've learned is that
creativity is more a function of your behaviors than
just of your mind.
That in fact, if you engage in the five discovery skills that
we mention, you'll be much more likely to come up
with creative ideas.
So, Apple's slogan to "Think Different" is inspiring,
but it's incomplete.
You have to act different to think different, and what we've
tried to do is to show you exactly how you act different
in order to be able to think different and be
creative and innovative.