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so going back to kind of that the apology of our time the deal the from our perspective
and actually it itself specter went right
things into it
a simple model you can never put things into simple model but
no for the sake of of this person taking we try to put things into a simple model the
even though we know that there are of course you know the things that
come kind of mister rabin put into that
those boxes
but the things I of the key things I you know
we think you know
this is part of that we talk about you know if you would want to come
engaging and create a lot of that views of impressions and and online space
you need to have this it's part of my monitor second to come we we think those moderates
in all it if you're going to the kind of engagement thing you know then you know there's some
other things that some of the things you need to play along
and when it gets to actually get to the phone with people actually into action
meaning they need to go to your products I don't they need to that go in and buy the
product then did sex is something entirely different you know so it's different pieces
of partisan the different stages of of %uh of the fall
and the sponsor model the
a great example on this is %uh %uh and in denmark this year do you have something called
the rest of the festival which vic
summer festival
and actually this year they've done something that
the the so he extends have have kind of approach that that a created something called extensions
so roscoe festival so years and criticizing
to promote the young an upcoming barens
suddenly you know that becomes
it's part of my would become something that's the issue through a package as a as a peace
conference
and this is a very short table
an example of one of those bands it's a bit weird but that but there is quite fun
I learned
and
in in
a union
I
catherine
ira rosen
in a your honor
you a blunt bombing
he said this is just one of the views of and this database she as I said
it's
Tony snow coming together with the with with risk of the faithful to create
the you know smart at PO incontinent create the something that stands out that becomes
and and that space
%uh a lighthouse bases
it's not just this his video it's kind of sixty eight different videos
the you know so a lot of the deal has been produced
and also it's very rich it's going to be a very rich experience for the people learned
that that aids has been in in in this
it's a really you know if you look at it you know and it is it gets people you know it
for some it's it's great because they get access to kind of obviously
the the you know the rest of the festival but but also it's great for the consumers
because of theirs
no intention is to and and you know you want to know about upcoming dancers the great way
of kind of doing it
so again you know
the and an easy way of of of connecting people
the model that we're talking about is did the dreaded on tomorrow
and %uh what's interesting with that with the branded content model is that
as as you all know you know we we can we
we sell
the you know brandon's advertisers of course we need to kind of make sure that the brain
is there
but but kind of in this world and on-line world interesting part is always
when the brand is the hero but the hero sitting in the back seat in all the hero playing some
kind of role
is that an example from of from google a a great example aware that
joining us and what did you perform brown
but also the is able to do
then you can agree with the you like to hear from both of them on but it's a great way
of
of kind of getting it through
cokie
I
in
thank you
and
ron
just