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When I took over the design of KAYANO 20,
the former GEL-KAYANO designer had already designed five KAYANO shoes.
His designs have broadened our customer base
and boosted sales for GEL-KAYANO,
so I felt quite a lot of pressure.
I need to maintain the reputation of the shoe
and step up from previous versions.
Without making extreme changes to the product concept of KAYANO,
I want to add in my own flavor to bring it to the next level.
The core ideas of my design are "Gran Tourismo"
and its landscapes that you can see.
Here are some visuals... like this,
you can run forever and ever, just keep on running.
You can run elegantly without stopping.
And through running,
you enjoy the sense of fulfillment and refreshment.
I believe that GEL-KAYANO can bring these feelings to the customers.
That's what I had in mind when I was designing this shoe.
Previously we have been using "Biomorphic Fit"
for the upper where the fabric bends as you move your forefoot.
This time, for GEL-KAYANO 20,
we are using "FluidFit".
The upper structure is simplified down to just one layer,
to minimise the friction between the shoe and your feet.
When you run in this new "FluidFit" design,
you will enjoy a better fit
and a more flexible ride.