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The Art of Shaving is devoted to The Perfect Shave.
The 4 Elements of The Perfect Shave is a tailored shaving regimen
thoughtfully crafted to transform your daily routine from a chore
into an indulgent shaving ritual in four steps:
Experience The Perfect Shave through five signature
aroma collections. Formulated with lemon essential oil from Italy,
our Lemon Collection's light, crisp citrus scent will lift your spirits every morning.
Begin The 4 Elements of The Perfect Shave regimen during or after your shower
and let the steam open the pores and soften your beard.
Prepare the skin by applying a small amount of Pre-Shave Oil to create a protective barrier
and improve the glide of the razor.
Next, lather up.
Wet your Shaving Brush with warm water and place Shaving Cream in the center.
Build a warm rich lather using a circular motion
Now, shave.
Select a comfortable razor with a quality handle that is properly weighted
and balanced. On the first pass shave with the grain.
Pay close attention to the direction the hair grows in different areas of your face.
Glide the razor across your face without applying too much pressure.
If necessary, re-lather and take another pass against or
across the grain for an even closer cut.
Lastly, rinse and pat skin dry, and remember to moisturize.
Pat After-Shave Balm on the face to replenish moisture
and soothe freshly shaven skin.
The 4 Elements of The Perfect Shave. A shaving regimen for the modern gentleman.