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Hi, David Avrin, The Visibility Coach. Welcome back to car cam! You know, if you're in business
you've likely spent years, if not decades, building your business, honing your craft,
getting really good at what you do. You've likely spent millions, if not tens of millions
of dollars promoting your company. Your brand. Building awareness. Yet I would bet you have
spent hours, if not minutes, crafting the words you use to describe your business, what
makes you different, answering the question: why you? Folks, this is not easy, if it were
easy everybody would do it well. Well guess what? They don't. Take the time to review
your competitors' websites, their marketing materials, their ads. What are they saying
about themselves? Do you say something different? Take the time to truly explore the words that
will convey what it is you're trying to say in a profound and memorable way. Don't go
for the low-hanging fruit. It's too easy, and most often, it short changes the investment
you've made in your business. David Avrin, The Visibilty Coach. Remember, it's not who
you know, it's who knows you!