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I can remember about a couple years ago,
my whole family was going down to Florida for vacation, and a buddy and I were going golfing,
and one of the biggest concerns was "we have a limited amount of time, so how do we pick a course?"
Comsumers now spend their time online researching a variety of publications from blogs
to travel websites, and in this mix one of the most important players is online video.
So we decided to type on the internet to look at all these golf courses. We saw them all, but
it's so difficult to see what a course really represents by a couple of pictures.
Online video enables a 'real life' experience for the comsumer. Instead of looking at static images and pictures in a magazine, or black & white images in a newspaper,
clients can now experience real footage, movie-type footage of the destinations they want to go to.
Imagine getting a POV of a perfectly hit golf ball from tee to green.
Imagine seeing the entire hole with a professional commentary on any course in any city at any time.
You know, I think the thing that makes this most appealing to most marketers is that
the production costs associated with the equipment to produce video is falling in general.
At Survair, we give courses the ability to raise the bar in advertising.
This is an idea that is unparalleled. It's a view that gives the customer everything and much more.
This channel gives a marketer, or a golf course the opportunity to, with a smaller budget, maximize that budget,
and reach their key demographic as thoroughly as possible.