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The topic we're going to talk about today is criteria for selling a used car. Now first
off, you obviously have to have a used car. And you have to have a prospective customer
for that car. Remember, you're not just selling a car, you're selling yourself. So first impression
is very important. You need to build rapport, and you need to know what your customer wants
and needs. You need to do a tailored walk around on this vehicle. And what that is this:
you do a walk around; you know what your customer wants and, like I said, his needs. So if he's
a performance-based customer, you're going to want to go over engine size, and even RPM,
torque, maybe fuel economy, safety- if your customer is worried about safety. Maybe they're
kids. Obviously you're going to want work on airbags, maybe side impact beams. A lot
of different things you can work on. But the criteria, most importantly, is you need to
know your inventory. You need to know what you work with. You need to know exactly what's
going on with that car. You're going to want to know the make, model, and even Kelley blue
book on it. There's a lot of different things that you're going to need to do, but building
value is very important. It's the most important. So you need to build value in that car to
justify a price.