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Hi, this is Aida with Style United.
One of the most common questions we get asked at Style United is
what kind of foundation should I choose?
And I know the choices can be overwhelming,
but it's important to use foundation.
Many women get so confused that they don't use
foundation at all.
But foundation creates a great base for your makeup, it helps
to cover flaws and blemishes and it can even your skin tone.
When choosing your foundation, there's several questions
that you need ask.
What kind of skin do I have?
Is it oily, is it dry?
What kind of finish would I like?
Do I want a matte finish or a dewy finish?
Do I want my shade to match my skin tone?
Do I want to go a little shade darker
or a little shade lighter?
When choosing your foundation, the best time to do it
is during the day.
If you're going to the drugstore, the best thing to do
is buy three different shades and then stripe them on the side
of your face and the one that matches the tone that
you're trying to achieve is the right foundation.
Another way to choose is to go to the drugstore and if you can
find a mirror and go by the window, you take your foundation
and don't do what most people do is go and bring it close to your
face, you actually want to take a look at your whole body.
You want to look at your face and your body and your overall
tone and find a foundation that matches your tone in general.
Some of the great foundations that CoverGirl has is,
Aqua Smoothers is one, and this is a powder with a liquid feel
and it has an SPF of 15.
Another one is Natureluxe and Natureluxe gives you
a beautiful finish with a barely there feel.
For older skin, a great foundation is Simply Ageless.
It will actually condition your skin as you're wearing it.
A classic foundation is CoverGirl Clean Makeup,
the great thing about this is it comes in
three different formulas.
You just need to choose the formula that's best for you.
If you're not quite sure which one to choose,
Trublend is a great choice because it can cover up to
four different ranges of skin tones.
Don't forget the most important thing about choosing your
foundation is to choose it during the day.
If you purchase it at a drugstore, choose a drugstore
with a return policy that will take back your foundation
with a receipt.
Also, don't get discouraged.
I know there are a lot of choices, but if you're confused
and you need more help, you can contact a Style United counselor
and we'll be happy to help.