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hi and welcome
to virtual opal its
2 o'clock on this very windy
Thursday afternoon here in the UK
and away we go with
the third attempt
I watched discover Google+ so the first thing I'm going to do is switch over
to
screen share which
may be a few seconds ago you shold
here we go so now we've got the
discover Google plus
screen all and
way that's visible to everybody I'll
I'm just
watching to see what's going on
on my screen I checking much going out
when I'm on screen you may notice I'm not actually looking
up the cover all the time because I'm trying to
say that other things going on island
%uh checking the everything's working so this is a short 15 to 20 minutes
presentation I am hopefully I'll cover
I the main steps and the
slow lanes will be visible I am
and will have I'm a good seminar
okay so off we go
who
am I and why can I teach this? I'm Tony McGuire and
I work as a business adviser and I am a specialist in helping companies
at the moment I'm concentrating on
technology and local marketing solutions
and that's why I'm working here on Google+
it's not yet widely adopted
in the UK but I do believe it's going to be a very very
powerful Tool.
I provide practical cost-effective
solutions and my aim is to make a difference to my clients lives.
I try to add value to the business world
and be cost effective. I like to think
your success is my business
what will you learn today well as in
all my seminars and presentations there will be
clear object as I'm trying to identify if there's a problem
a solution to that problem then there will be a summary
and of course much much
more so the objective of today
well Google+ is becoming more and more
important as a platform um and
this presentation is assured introduction to using
Google+ house marketing to
hopefully to get more clients or customers
all to get and raise more revenue
and profits Google+ is becoming more and more important
now in the marketing world and
serious impact captain Davy
achieved by using it correctly
however as ever with everything
there is a problem and in this particular case
there is a dark side to social media and batch
dockside obviously with them Colo
instantly updating the technology Island
for business using the Internet this can be extremely
time-consuming all the platforms
are changing almost on a daily basis
I'm not even referenced during the course of this presentation
Island it may have been konsi other
consequential cause of the problem I was experiencing
not being able to share these slides with you previously
so a solution well the first thing you need to do
I'm is to recognize that Google+ is the social network so making
connections and collaborations in the professional community
linkedIn is the other vehicle and I'll be dealing with such
and another seminar in fact that sat next week however
with this brief introduction all demonstrates the value
Google+ and the possibility of working not
in tandem with up the system's there are seven
basic elements that you need to follow
the first full of which I'll skip over quite quickly
I'm of something that you should already have established with your business
I'm identify your target market create your Google Plus page
if that's not already being created by Google
and some companies are quite all the way that they already house
Google+ page they just haven't found it yet
you need to upload cover and profile image
and complete the About section I will be
dealing with these n slights detail
mall about the next few topics which are
dominating the best five Google Plus tools
posting regularly with good contacts
I'm not getting followers again these are the most important
aspects but I C and I found to my
very British investigations well
very brief in time terms I'm certainly not an expert in Google+
but I spent a lot of telling doing research to bring you
the seven basic elements
so the first thing that you need to do is
to clarify exactly what you all marketing
whether it's a brown or product or service
I personally have a service to offer
then who you trying to teach and who you trying to reach
and in this case this is when you see a screenshot here
I'm of the circles and I'll be going all
into that in topics alright 6 then this create your Google Plus page
if this hasn't already being dull you need to follow the steps
in the correct sequence because this is what I
you can easily get lost as it does need to be done in a sequence to make sure
that it's
optimized efficiently and effectively
other product or brown is what you choose
Reese and the most likely choice
I am in cases where it's a brick-and-mortar business or physical
business law office
or shock would be to do product
I and if you're a service office
%uh then you clearly choose the ground
now the couple profile and image
as I mentioned earlier this has changed and all the 13th November
the color %uh image changed
chrome this as it was in the
previous version and that was the cover image
which was a large a image with the
profile square on the site that being shallow
I'm not change and this is now my cover image
not the same as the skateshop which is the example
that's the cover image with now the same information but it's now
business called on the site and
just to show that's alright can find the cake decorating
example there's the Wilson Kate
decorating comes up and profile
NH in the music's resized formats
that was adopted of the the 13th all
no am now we come to the About section
and again this is where you explain what your business or service
is all about you need to fill out
every box you need to be consistent
and make sure you update this information that you place
on this profile about page much she's
your digital entries on cool you off the internet locations
don't forget this is being cruel online the
robots at the internets and they don't
understands thats a something like
I'm the Road is different
to the all day which would be the abbreviation
for though the robot she's not as two separate locations
so make sure you update your information is consistent throughout
now it's time to go on
into the areas I want to spend a little bit more time all
a little bit more detail because these all the
Google tools data provided I'm
and as its said he's here that of I
Google tools as I want to to go into and
though they quite simply all circles
what's hot communities
hideouts and the plush
WAM bottom so let's go into circles
I'm again as the image shows here these away you
group people into a circle and
this is way you can organize your contacts
and to get you started Google
house the friends some way acquaintances
under the following circles already set up
in the circles page area you can then ask things like
clients prospects hobbies business sectors
and whatever else you may find there are no limits
to the number circles that you can have this at the moment
you are allowed sights sounds and contacts in total
and if you put any of your contacts into
more the wall circle they are counted separately
so if you've got two circles and 2,500 people
%uh in one circle and put them all in the %uh the circle
that make sure we all five times this is
a game a requirement at the moment they may change that's
things are changing rapidly a and you can have more on other platforms so
Google
may increase this number but at the moment you limited to 5,000
which from local business trying to view
should be quite adequate I'm quite happy with that without limits
for my purposes
and again organize your contacts into group
very very powerful way being able to contact people
the next thing we're going to lookouts is what's hot
this isn't visited Bonnie a lot of people but I used this
quite extensively to lookouts a game
what people on doing and what's being searched the most
popular on Google+ and if you focus your efforts on
the latest trends it's quite likely that you'll be able to do much
whatever your product or service offering is
to whatever people are trending moments pretty clear
not so this month it's going to be Christmas related
so Christmas related items would clearly
figure highway in the what's hot
topic now we go into communities
I'm communities is an extremely powerful feature
and this is where you can I'm creates
a community of your home missus a game you can put people from your circles
into communities
and the better interaction can start
because you can really interrupt personally
with your community I'm because against
their either invited to join us public
community or if you want to make you cry the community
and just how something like and in a circle all
a must to mining where you are getting together
possibly with other businesspeople
and making I'm such a private community
so that you're not sharing it with so the
Google world then that's good mechanism
for doing that this
as I said before is an extremely call whole
platform and there are three tix to Game
good following on here unfollow people to the pages
join community she sells better still when you created wong's
comment helpfully on those other communities trying
encourage people to join your most its
the four
long is high notes and what our hangouts
well hi gotshall areas where you can
hold meetings and words call it describes the potential
these house particularly over the likes it's Kelly
irons other page platforms I'm
won't go on and what song company platforms where they have video
conferencing
their expenses very difficult technically
these hangouts although it sometimes they do about technical problems
%uh has experienced by me trying to do the first what's
than not us difficult us so much the
very very expensive it's technically produced
I'm offerings from other
companies to say good place to have meetings
and his loss to hang out on that this is pride it is not viewed on YouTube
and it's something where you can interact with customers clients
friends family or you can come very very good business meetings and share
a lot elements hung out so let
is the other elements all the hang out
area but this is visible to the public on the search engines
a live events can have interaction with real people
in real time on this is then rendered by YouTube and put onto
YouTube channel free to host in participating
and your in Walnut right now well if you're attending
this hangouts and of course
up these do for a launch party all the ranking sequence
when you've created a high notes they drank
really really well um in fact walence mani
earlier wats which was three months ago was
how to build a five-star reputations I've spent no time
doing anything other than putting the description
and I'm and a link in that but to my web sites
on but still up to yesterday was
I'm on the top spots well when
searching on just google for
how to build a five-star reputation the final
to all that I'm mentioning in detail
yet is the close 1.0 which
n Google's terms
is similar to the like on Facebook
%uh and again in the marketing world
is widely known recommendations and testimonials
to have the strongest calls to action particularly when it comes
up to technique for people to make
decisions to park on third-party recommendations
all always better down your
only offer ends and social media is considered the word asthmatics
on digital steroids people use social networks to share
what they think plus Swan bought by Google
is this word-of-mouth weapon won't play
and you can get feed-back and share contents to all the people in your
circles
all you can target specific I'll
audiences very very powerful mechanism
and a gain wall the so that needs to be used
with sought I'm care within marketing clout
mentioned plus 1 percent is the Google
digital word max so now we go on to you the six
on some I'm not posting great content this is where
some real much it can occur when it comes to YouTube Google+
and interacting with people followers receipt posts on their homepage
and if there is good value they will get
shed with that friends summly
associates in Cali X you can post
text you can post images approach video
and you can or that can
on all of those elements can be close warned
so the best posts in this respect will go viral
because most people will enjoy them questions are also a great way to
interrupts and get good market intelligence
up when you're using post because you will get answers to your questions
and the key to this unlike Facebook where you can obviously
post messages and and put things on people's names creates
the post in Google all
index and that means they have search ranking
so if you links you also ship to your website
you are posting people all close walking
you and sharing your posts not
masses with regards to search engines
its finally the severance
elements it is get followers
this effectively
up in Google terms becomes on option for
it's a great page I am and of course like
any platform and any social media
areas that you working all having a great page
isn't necessarily the be-all and end-all
without followers it's fairly useless the Follow button
does become this opt in form for you because you get the warm
click %uh real intention and people who wants to follow you
will follow by pushing the red button on the
right hand side also the other it's easy to click
I am and again all this
is 100 percent free so again those
at the training guide will show the way in which you can
get followers quite quickly and safely a game
don't abuse the followers
I am window and don'ts try and some
or avatar East genuine content and genuine messaging
other things that you should be using I'll
following un comentario lights
and there's always more there is more there are three trends
I'll thats need to be consistent and
their rapidly growing in popularity
did mention it just slightly following a lot talking about posting
one of them is authorship the second rise help perhaps this is very new
I'm not explode help out yet but will get involved
up because game one of the things just
like this 7 all he's trying to provide
information I'm doing light to be as helpful and informative
as I kept and local business pages
are going to be a really big trend in Google+
once again indexing search friendly
a and all the street Rennes
all I do believe will come to the fore
in early 2014 on will probably be doing
individual Seminoles on each of
these particular topics
very quickly I will just go
through each of them so that some people do understand what the hell
I'll of *** gets you more visibility
on searches on this is
how on also ship is linked with your website
and your Google plus profile page
um the linking results and a little thumbnail image
next to opposed ongoing a Google search
social event on Google searches and you've seen a little something else out
across
somebody next to its that's more than likely the cost aids
I'm put also ship on that webpage
and it's clearly more eye-catching their
is an example all and opal consulting search
amongst guess use their next to the text
so we have go onto
help perhaps this is a brand new feature it was inch
announced well I thought last week but it may be a couple weeks ago now
I am I think the last week was relating to
last week when I was so attempting to do the original
um find out that we're currently all
but help adults some again
varying in class they help out 'em feature page where
I you can't sign in they've been Coles an acknowledgement
by the company that its search engine missus
a lot of information that people want will let you just watch video
appointments with experts across a wide array of subjects
so the skeptics are saying it's Google's Way also filling in the gaps
people like me as saying it's why I can go outs
and help people who are struggling and instead of spending
I was all day he is trying to work out a solution
a they can contact and game
house hang out all Cole
some sort and hopefully gets that problem
results could be a good feature
are looking forward to it investigating well that finally the trend
business pages these were formally
the I'm local pages shwarier wish Google
local still in the local time up
on the drop down menu only Google+ page
but no slightly different after the
monks upgrade another one of the
a enhanced features Google have made over the last few months
these integrated science and now starting to get
a lot more momentum especially
troll those businesses that have a physical premises
the a game I am
Google not very good at telling people that missus
as I mentioned at the very start all the same at all
%uh a lot of businesses on the web that Google have made these
local business pages for them I did speak with the business
only last week that had very bad review on their
business page and they weren't even aware that they had at this stage so
that's something that said they were on the way roles %uh
I'm pretty sure that some of that customers would be finding
that's business page so
%uh in conclusion what we found out is that
summary of what we found out today that was a bit of a whirlwind tour
all the Google+ platform which is absolutely must
but against you concentrate on just those elements
that will optimize and give you good I am
use of the clock for understatement I'm ACS
things are not difficult when you know where everything
is and how you can use its crop
Google+ is the social network community for making connections and
collaborations
and that's according to Google hopelessly but
it is easier to manipulate and it's certainly
easy and to connect with people done
that most other the social media platforms
island %uh gain hopefully this short seminar
has given that this is a guy to helping you to know
where things are not so that they are not difficult so
and sorry here we go what you found out today
what you learn is that people who are clearest
all what that he wants to accomplish
why they want to accomplish it and how they will do its
will succeed no matter what
the market conditions this
is a message that I often try and get so
um and gain that's why I like to say
that's your success is my business
and finally everyone has the power
to be extraordinary and that my
a TV
screenshot is all one of my favorites magicians
own %uh TV whose dynamo
and at the end of one of his programs after going through one of his journeys
he did say
the difference between ordinary and extraordinary
is
the little extra
on
assist I do think is
really really far college comments
so I'm just now going to go over to the
questions area to see if any questions
come through while least being on n she's and
is longhand and
do I need to use gmail
with Google+ I'm and no
you don't need to use Gmail with Google+
it does help up but I don't know
I how it links Google of trying to make
everybody stay on the same platform and stay
within Google I nuts
obviously why they got YouTube songs %uh
the other platforms but it's not essential but
it may help and it may help in the future another walnut is so
I don't want to make my business with my personal
I am dust a very good question
Jenny and here's the art it's nuts well
fortunately for us in this is only fairly recent but church
Google have now I am putting
all the local pages %uh although it has to be linked to really can't
the page itself is no separate identity so you don't know
I what makes the personal on this list I
but you can have it all the same a caps previously
you would cut 20 %uh two separate accounts your Google close to personal
and your Google+ for business now you can have them mixed
a.m. and a never the twain shall meet
if you don't want them to so
arms that's a good question that
right several anything else coming up
well
let's just see you when we get home up
Rocco yes I I did mention right very beginning there may be a bonus
I'll and that will be a mind map available
I'll probably put the lake all the events page
0 to those people who are attendees they'll be able to see this
in the Opel members area %uh un's a training manual
currently in preparation which will be ready very soon
its on the sole completed now and proofread
I just need to talk to pull the links
in place all the hopeful that this website the seminar topics tufts
%uh we've already had some on the next watch which will be back in sequence
will be
the discover the power on LinkedIn
and that will be next Thursday the 12th December
Island that will be at the same time
and that we have more details can
always be found cuts a vocal members
if you want anything in particular you have a request all
you want some detailed information you can always email me
%uh Tony %uh ok cool members dot
call
Sep that we have it I am we finished the
small seminar presentation and you but with me
on-screen just closing up and
rounding of the the day's events
hope you really really enjoy it it's I am
it's been a very very quick Ovi
you alls Google+ I'm certainly adjoining learning
although assets available a I will be starting to extend
my circles my followings are you trying to create
cheney community for virtual
hopeful so I'm looking forward to doing that and
again one of the things that i jus traveling believe that
any market is ignoring Google+ do so
%uh own risk girl who do
how a lot of power when it comes to working
on the internets I have really enjoyed
today's 70 a touchdown on a little bit longer than the normal 20 minutes but it
is a must see topics
I make no apologies %uh it is a huge topic
and dusty mountains time and efforts
so I hope you all
enjoy the rest of your day hmmm house a lot
alls um good working experiences
do try and find me on Google+
%uh and week enjoying and you can
joining one of my circles and I look forward to seeing you in the future
take everybody I for now about