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K: Do you ever wonder what platform you should focus your time and energy on? We're going
to talk about the trends that are going to happen in 2014!
J: We're going to talk about in 2014 there are specific trends in social media that you're
going to want to focus on. So we're going to talk about six of those, there may be few
more but we're going to talk about six, okay Kimmy?
K: Okay, sounds good!
J: Alright! So the number one, number one is social media is not an option. What do
you think?
K: You know I believe that could be true because everybody is talking about social media in
one form or another.
J: It has been documented. It is now documented that it gives you referral traffic, lead generation,
it increases revenue, it has been documented. So if a business, if your business, I know
you are Kimmy, of course! If your business is in social media, you're going to feel it
especially in 2014 and on.
Number two trend: mobile... oh, you got your cellphone already.
K: I have a cellphone already so I can sit and text.
J: See, exactly! So mobile growth is number two. So you need to make sure that you are
marketing to mobile. You want to think about mobile when you're doing your Facebook ads
or anything like that. You make sure your website, in 2014, you need a website that
is mobile friendly. So make sure that mobile is the growth, it's going to be incredible.
K: Oh, you know the people in my salon, they sit on the chair with their phones and they're
sitting there texting and they're taking pictures of their hair colors and stuff like that so
I figured I'd better get a mobile phone, too.
J: Yeah, absolutely great! And so what do you think about the the growth of , have you
seen the growth recently of mobile?
K: I just know that it's growing and people better hop on the bandwagon if they want to
build their business.
J: Yes, yeah. And Forbes actually said that they are predicting by 2017 87% of sales,
87% of sales is going to be through mobile devices.
K: I believe that.
J: So, it's amazing. Number three trend, some people, some businesses have done this already
and many have not or really don't know how to use this platform. It's called Google Plus.
Google Plus, you know whats Google Plus?
K: Plus what? I don't get it!
J: Google Plus is Google's social media platform.
K: Oh.
J: So we're going to have to take care of that for you because the number one thing
with Google Plus is it's owned by Google, I mean, duh!
K: Isn't that fabulous!
J: And so its SEO benefits are amazing and the hangouts, the Google hangouts are such
a giant platform re-platform. It's going to be taking over Skype and it's linked to Youtube,
so there's just all these benefits of Google Plus and it's a place that business owners
need to be.
K: Well, you know we should do a hangout sometime, that would be really fun!
J: You know it, absolutley! We're going to be doing that. You got it! We've got some
cool people we're going to bring on to.
Number four, that one is images. Images. Do you use images for your social media Kimmy?
K: Oh my goodness, yeah. Our business is all about images. People love to see the different
hair colors, the styles, and curly and straight and all the fun stuff.
J: You got it! And the reason that images are prevalent nowadays is because they're
so much information on the internet. The content, people have this attention overload, you know
there's so much coming at them. And so the images grab that attention. So images, because
of the Pinterest, the Instagram, it's just growing tremendously. So you want your business
to be really thinking about what you can do with images.
K: Yep.
J: 2014 number five - video, what we're doing right now.
K: Oh yeah, video is fun.
J: Video, and there's reasons for that. There's SEO benefits with Youtube because once again,
Youtube's owned by Google, so the SEO benefits are insane. And then also the simplicity of
doing the videos on Vine, have you heard of that? Instagram?
K: I know the kids use Instagram a lot.
J: And businesses are going to be able to start to be moving to that, too. They have
this quick little short, easy simple videos that you can create.
K: Oh that's fun!
J: And so that's why, where videos is going and so video is up and coming in 2014.
K: That will be fun!
J: And number six, this is one that I have seen tremendous growth and I see so much growth
in the future, it's Podcasts. Podcasts are for any business. Any business can use a Podcast
and set up a Podcast. It just depends if that's in your goals and where you want to go.
K: Janet, what is Podcast mean
J: Podcast are it's kind of like a mini radio show. Podcast have been around longer than
people realize but the thing is they've grown tremendously in the last couple of years because
now we can just grab our cellphone. And download the podcast and boom, you're listening to
your headphones. I go rollerblading, walking all the time and clean the house and multitasking.
That's why people are sucking in the information from podcast so much beause it is easy and
you can multitask at the same time.
K: So I can listen to it on my mobile phone, right?
J: You got it! Absolutely! So and you can learn while you're doing other things.
K: Great!
J: Then you can have fun, there's fun podcast too. But if you're a business owner, you can
look at that as this growth will really continue and if this is something that want to do,
then you should definitely look at that.
K: Good idea!
J: So there are six trends for 2014. You better jump on board. I would say at least four out
of six of these you need to be looking at. So we'll take care of you on Google Plus Kimmy.
K: All right, see you guys.
http://www.janetejohnson.com/