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dave williams and my clients are with us from media wave video productions
there's a whole controversy going on related to the video that see the
audience will see behind in between their heads
tell me a little bit about first of all what was the purpose of this video
production and then we'll get into kind of the development of the controversy
well we came up with a car theft
for that commercial to be entered into the crashed the super bowl cut that the
three of them
delay
but that's because it
and apparently shattered
biblical a little controversial in concept at that point we
actually submitted it
we started getting vacant feedback
which as basically turned into a
quite at the controversy old nationwide
controversy
and the controversy is because of the religious component said did maybe tell
us a little bit about exactly what is the religious component especially to
our radio audience that is considered controversial by some
well setting up in a church we picked a very non-denominational church we have
no religious symbol
no crosses
dot note that meant no challenge
but the idea is that after
through now i have
having trouble getting walked back in the fall and parishioner parishioners
are down but the bills are up
apt for uh... ap or from hell he gets a little brookline suggestion
uh... for through the now the fact that they uh... garrido crunchy and a pepsi
bottle opening weekly strip
uh... as much as we could permit cards religion
the old girl
but we wanted that
we want that little bit of tension there we want it almost like
we wanted people to think well-armed our weekly community here but we given up
visual clues enough audio clue to show that one not in fact union okay and then
before we get into how the controversy started justices that full disclosure
what are your religious background to be religious guys
uh... i am very catholic
uh... i was brought up an accretion alcohol that now i married a jewish girl
raising our kids jewelers sort all cup so what was the first moment where you
caught wind that this might be growing into a car real controversy
but they fit on the flip side fell for the person revolving ferret
need a couple of negative comment respond
some of the blog the christian block picked up for that
at a third spread from their so what kind of blogs are these amid a power
they religious blogs are they just conservative blogs
both yet both leveraged religious heavy on the capitalist
and interesting part for you
our studio and keep many many phone calls and email
might my first response now is when people call have you actually
seen spot had he seen yet most people
park if if if they have not been christie's melted before king orders
from several things part
telling them of what the commercialism telling them what to say
and telling them to find the petition
to boycott pepsi co and frito-lay
and telling them to call life and telling them
basically what to do and most of these folks who are in fact planing have not
seen spot tend to be clear when the when someone says boycott pepsi
patsy has not actually accepted this video or
warming this is just one submission writer and ironic about that this has
not been endorsed by pepsi elise yet
that underneath it
finalists out of the fifty
hundred positions that they were feet
we would not one of the final of however
we were in the top
view
submission alamos dot at the most got cells that really was
a part of the controversy with a lot of people were looking at it talking about
it and yet we believe that uh... partly because knees the authorities
controversy that
pet fee frito-lay probably neglected to try to steer clear of the controversy
obviously felt company one before everybody had a point out of the product
you know it's interesting to me as we we've been jokingly talking about the
supposed were on christmas that exists in howell
christianity and catholicism is at risk of disappearing on earn even know
exactly what the war is but here we see a perfect example of something that
i mean let's be honest if you just turn on comedy central basically anytime of
day there is more risque stuff in this is being shut out completely because of
the religious component
everything everything figure out things like
fell part of all sorts of other things that are on the air better letter very
very offensive
that doesn't even come close to it again i think it's important for us to drive
home some of the key
i get the pastor or wedding ring so i think they could be a catholic priest
in charge
serve communion in their collars see it's good that you're telling me that
does is a good jewish boy i would have no idea what the
that restored it wouldn't be wearing hey dave ice are one piece from fox news
where they're basically framing this in the typical way that i see them frame
these things
is that the one piece that fox has done a rabid and multiple on this now
uh... while we were on your riley factors well
i saw the megan kelly peace yeah named kelly applica marquardt but i think that
the that negative and of course
what's happening is we're seeing a lot of people that are thankful any hard
with the realist and review brilliantly understand that this was done
as a commercial as a clever idea
and certainly that they are about a fifth it's very clear at this point that
no matter what happens with this particular video the publicity around
this has got to be just completely worth it for you guys right
although it would be great at eleven oh it's really has exploded in the past
several days at a lot of interest a lot of
a lot of newt outlet called up and interviewed a
willfully are apparently acting jobs offer pressure
do you think there's an oversensitivity about religion i mean let's break it
down in the last minute or so here what is the bottom line on why this is
causing such controversy
well from my perspective as a catholic i think clearly that the people that are
watching it
are automatically assuming that affect the body of blood of christ before
serving
in communion barrett that if the court both the fishing pier you know as a as a
pretty progressive guy
i could imagine actually having some concern if what was made in the light of
what was made fun of was *** in the catholic church was the real issue
but you know what they wouldn't even be an issue of the catholicism peta making
light of *** at all would probably concerning
generated actually the church's bigger things to worry about with issues like
that uh... that a commercial like this which within clearly without of off the
church of the fact that with you further fed on the catholic a practicing
catholic
and i would prefer that the fighting that particular phase
did you find it funny thing
i thought i found it funny i don't really like the readers or pepsi
personally so you know it's not going to convince me to bite either of them but i
thought it was funny i was not at all ended but you know my audience was said
and jewish i'm going to be biased and they're going to be offended by anything
catholic by that
you know how that is you can't win em all dave williams my clients media wave
video productions thanks for coming on this experiment