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Peter Gerard here, and myself, we're both film makers
we have made a number of documentaries and so forth
when we got to the long tail, to see how we could best exploit the rights
we were dissatisfied with the results. Basically, we didn't make any money.
So we thought, maybe the is a better way to do this.
And we came up with this technology called, 'Distrify'.
So, our mixture of market knowledge
and Peter's particular abilities in programming and so forth
combined well in order for us to...
understand how to start to develop this technology.
We've both got very strong personalities, and clash a lot of the time
with our diferent points of view and what not
but that really is the basis of a highly creative process.
Which is underpinned by trust.
Innovatively, what we have done
is place a point of sale, within this video widget
which allows the customer, the audience member,
to purchase your film, at the point of discovery.
Which nobody else has done yet.