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Tromsø has so much to offer.
We've got beautiful natural landscapes, quaint city life,
the midnight sun, the northern lights...
We create lots of experiences for tourists—and it's fun.
Tromsø Adventure is a partnership
between five tourism companies here in the Tromsø area,
and we provide customers with the complete package.
Transportation, meals, accommodation—everything is included.
This makes it very easy for customers to get here
and enjoy the best Tromsø has to offer.
The Internet is very important for us.
It's a simple way to stay in contact with customers who live far away.
Google Analytics offers us really valuable information in this respect.
We can see what works on the website,
as well as what doesn't work quite so well.
We also find out where the customers come from.
This means that we can set up a campaign on Google AdWords
that is highly targeted at the markets we’re interested in.
We recently launched our AdWords campaign for next season.
It was really surprising to see the results.
We saw a difference almost immediately.
There was significantly more traffic on our website,
and we began to receive far more enquiries by email straight away.
Google AdWords is a little bit like going on a fishing trip...
There are lots of fish in the sea—you just need to be smart
and pick the right place to cast your line.