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It's iBitz and it's by GeoPalz. These are actually wireless fitness keys. This is
basically an accelerometer so it actually tracks steps on a tri-axis basis. Kids actually
get to wear the product. They wear it throughout the day. It syncs wirelessly to iOS devices.
It's a great way of integrating the gaming technology with the physical fitness world.
The kids get to download an app called a GeoBotz. It's actually like a Tamagotchi-like character
that they get to keep alive based on how many steps they've taken. They can feed it, they
can water it, they can give it too much food, they can give it too much pizza. And the character
gets a little lethargic, gets kinda tired. And then the steps actually power him back
up -- that's what the kids see. The parents actually have an aggregated view. Their app
actually syncs to all the devices within the family. So they can track actually the steps
for the individual child, how many steps per minute they've actually been taking whether they've
been running or just walking. It's all in the parents view -- they get distance, they
get calories burned. It's a great way for the parents to actually motivate the kids
to be physically active at the same time. They can send messages that the Tamagotchi
actually tells the child, "hey I see you've been sitting on the couch for the past two
hours, why don't we go outside and play!"
It's extremely durable, it's water resistant - it's a closed seal. There's no display
on this, just has a light that lights up when you're syncing with the device. You can
wear it in the rain or in puddles -- you can't go swimming with it.
Product launch is in April so we'll be launching out to basically anywhere that sells Bluetooth
low-energy devices, as well as running stores, fitness stores, exercise facilities, you name
it.
It's been the best show I think we've ever had so we're very excited to be here.
The response has been phenomenal. I think we've done the right thing with this product
and we're really proud of it.