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Welcome to Givenchy's commercial showroom,
located just a few steps from the celebrated couture house.
The space is empty right now because we're right in the middle of getting ready for the runway show.
But it will be very full,
not only with ready-to-wear, bags and shoes, but also buyers...
just in a few days.
Givenchy was founded in 1952
by the celebrated couturier Hubert de Givenchy.
We're one of the most famous
We're one of the most famous and important couture houses
in the history of fashion.
Today we're carrying on
the heritage of this giant in the world of couture
under the talented Riccardo Tisci, our Creative Director.
His distinctive "très Givenchy" style
is also characterized by a "dark sensuality".
We hold our fashion shows in Paris
because it's part of the House's historical roots
we're not only a French couture house
but also a very Parisian one.
Also, because this is such a major event
in the world of fashion.
Paris is the most important fashion week in the world.
We present four men's collections
and four women's collections,
meaning eight collections each year.
We invite around 800 people to the shows
each season, between 700 and 800 depending on the venue.
They include journalists,
buyers from department stores and other retailers,
as well as our own distribution network.
Fashion Week is obviously a huge event for our creative teams,
but also for the entire House, including the different support teams.
The advantage of Fashion Week, beyond the media coverage
and visibility
is the business impact.
We generate about a third of our sales
from the runway collections.
After the show, we turn our attention to this space
to present the collections to the buyers,
to the people who are going to promote the collection
and attract the end customers.That's the first stage.
The second stage is production,
always with a highly selective approach
and a focus on impeccable quality.
After a period of
roughly six months after the runway show,
the collection is available in our stores,
in leading department stores
and other stores around the world.
Having our own stores
is a key part of our strategy.
This lets us control distribution
and gives an opportunity to deliver
a personalized experience
This year we'll grow
from 20 stores
to around 40 worldwide
in the United States, Europe and Asia.
One of the most recent openings
was our flagship at 36, Avenue Montaigne,
a truly exceptional space that we created
in a historic store.