Steve Jobs
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a...
Is the computer business as ruthless as it appears to be? No, not at this point. To me, the situation is like a river. When the river is moving swiftly there isn’t a lot of moss and algae in it, but...
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Jim Goldman: This was a big day for Apple. A completely refreshed, redesigned line of iPod. A new partnership with Starbucks getting a lot of buzz and a big price cut for iPhone. The new iPod Nano...
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Cringley: So you were 21 years old. You were a big success. You had done all this by the seat of your pants. You didn’t have any particular training in management. How did you learn how to run a...
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You knew it would be bleak when you went back to Apple. Just how bad was it? Much worse than I could imagine. The people had been told they were losers for so long they were on the verge of giving up....
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Was there a point at which Apple stopped being fun? Well, Apple was about as pure of a Silicon Valley company as you could imagine. We started in a garage. Woz (co-founder Stephen Wozniak) and I both...
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Where do great products come from? I think really great products come from melding two points of view—the technology point of view and the customer point of view. You need both. You can't just ask...
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Steve, I'd like to begin with some biographical information. Tell us about yourself. I was born in San Francisco, California, USA, planet Earth, February 24, 1955. I can go into a lot of details about...
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The Macintosh computer set the tone for 10 years. Do you think the Web may be setting the tone today? The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with...
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Do you see any parallel between the music revolution today and the PC revolution in 1984? Obviously, the biggest difference is that this time we're on Windows. Other than that, I'm not so sure. It's...
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