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I feel like I say this every week, guys,
but we have a lot to talk about.
There's nine different stories I want
to talk with you guys about today.
Including a new promotional tool from YouTube and what
they're doing to increase the CPM, the money that you
earn, here from your content.
That is coming up.
Hey, guys.
My name is Tim Schmoyer.
And it's Tuesday, which means it's time
to look at some online video news from last week
and talk about the implications it has for us as creators
here on YouTube.
The first story I want to talk about,
is there's been an update to the new YouTube capture app.
Basically, before, it let you capture some videos
and post those clips straight to your YouTube channel.
But the update to version 2.0 now,
is very welcome because you can take multiple clips,
you can trim, edit them together,
you can cut them up a little bit.
Add some background music, either from your iTunes library
or from YouTube's library and upload it
straight to your channel from your device.
For those of us who like to keep our audience
updated while we're on the go, I think
this app is becoming a very viable solution for doing that.
Although, I think that iMovie, the app on iOS,
is still better than this one for editing and stuff,
but-- [INAUDIBLE] improvement and I'm
looking forward to seeing where this app goes in the future.
Also, last week, YouTube introduced
a new tool called Fan Finder.
And I know a lot of you guys have been asking me about this.
It lets you create your own TrueView add on YouTube
for free, which YouTube then uses some of their wizardry,
algorithm stuff to figure out who would be interested
in your content and who isn't.
And based on channels that other people are subscribed to, where
they're commenting, videos that they're watching,
they would say, hey, this person seems
to be involved in all this type of video on YouTube,
they might like your channel as well.
Then, they will proceed to show your video as a TrueView
ad, which is skippable after five seconds,
to that viewer in hopes of enticing them to come check out
your channel, come subscribe, and find out more about you.
YouTube gives five tips for how to create your channel
ad to be as effective as possible.
The first one, is to keep your ad very short and engaging.
Remember that after five seconds they
have the opportunity to skip your ad.
So you have to use those first five
seconds very intentionally.
Those first five seconds are crucial because you
have to hook the viewer into wanting
to watch the rest of your ad.
And to be enticed to actually then go to your channel,
check out more about you, and even subscribe.
So what shoudl you do in those first five seconds?
One, you should address your target audience.
Make people feel like, yes, this video is for me.
Two, you should introduce yourself because they probably
haven't heard of you before if they're
watching your channel trailer ad.
And then three, you should also propose the value
that your videos and your channel has to offer to them.
And four, if you can do it in a nice engaging, funny,
humorous a way that hooks them and helps
them watch the rest of the video, that's
always a bonus also.
The second thing YouTube says you should do,
is entertain the viewer.
Don't just tell them about your videos or about your content
but actually show them.
Use plenty of B-roll that while you're talking,
you're showing clips from your other videos that
are good examples of what you're talking
about in the script for your video.
They says if you have a comedy channel,
make sure your channel ad is funny.
Or if you have a music channel, make
sure that your channel ad has plenty of music in it.
Or if you're a gaming channel, make
sure you include some highlight clips of your best gaming
moments.
You've get the idea.
Number three, make sure you have a strong message
in your channel ad that really highlights
what your channel's all about.
Keep the focus on your channel and why
people should come check you out and subscribe.
Number four, make sure you have a very strong call to action
at the end of your video.
What do you want people to do as a result
of watching your video?
For most of us, that probably means, want to see more clips?
Go to my channel and watch more videos.
Or go to my channel and subscribe.
Either it's a subscribe call to action,
or check out my channel, or combination thereof.
But something that gives them a very strong indicator,
a very strong message, of what you want them to do next.
Number five, branding matters.
Make sure your channel ad is branded very well, very
clearly, throughout the entire video.
Because even if someone skips that video
and decides not to go to your channel
and check out more, at least then they
have your brand in their mind.
And then next time they see it, maybe it triggers,
oh yeah, I remember those guys.
I saw that.
Or maybe if they see it a couple times, they'll be like,
maybe I should go check these guys out.
Because sometimes repetition is actually
necessary for getting them to your channel.
So you want them to be able to remember every contact
that they have with your channel is actually for your channel,
not just random touches from different people
and they haven't made the association that they're all
actually you.
Personally, I definitely plan on using this feature.
I mean, it's free advertising on YouTube.
Why not?
So probably in the next couple weeks here,
you'll see my channel trailer come out.
I needed a new one anyway because the one I have now,
I wasn't really thinking very much about it.
Also link up below to a couple good examples of channel ads.
Some of my personal favorites that I've seen so far.
You can go check those out if you'd like to as well.
Also last week in all the news and uproar on YouTube comments
integrating with Google+, we lost the story about how
YouTube's analytics now lets you group certain videos together
so you can compare the analytics of certain groups of videos
to other groups of videos.
And for me, this is actually really awesome.
Because I would love to see how do
my analytics around my Tuesday's news videos
compare to the analytics around my Wednesday's YouTube tips
and advice videos, compare to Thursday's YouTube Q&A videos.
Which one of those series is performing the best?
Which ones are maybe worth continuing?
Which ones maybe should I stop?
And you can set this up for your channel too.
Just go to your YouTube Analytics,
in the upper right corner you'll see the groups drop down
menu item there.
Just click it.
And then you can either create your own group
or see groups that maybe your MCN,
your YouTube network has created for you
or someone else that has access to your channel has created.
Or if you're the only one who manages your channel like I am,
then you will see all the groups there
that you created for yourself.
Or you can click the Create a New Group.
And then, you just go through.
Just check the boxes next to the videos
that you want to include that group.
Give that group a name.
And then save it.
And then you'll see all the analytics
about that group of videos.
Now there's two major downsides to this
that I really hope YouTube fixes soon.
Is one, I actually already have all my videos in playlist.
I would've loved to take a playlist
and analyze playlists next to each other rather than groups
or converting a playlist into a group.
That would have saved me a lot of time.
The second thing is, in the future
I hope that YouTube will create groups that automatically
update with new content.
So that whenever I add my video to my Tuesday playlist,
it would also automatically get plugged into my YouTube
Analytics group for those Tuesday's videos.
And I can keep them all in sync and updated.
Right now that doesn't happen.
But I hope it comes in the future.
Something else that might be encouraging for you guys who
feel like you're CPMs are really low for your videos
and you'd love to be making more money on your content
here on YouTube.
Well, now Nielson will begin to also track YouTube ads.
And if you're not familiar, Nielsen is the big company
that everyone looks to in the video marketing industry for de
facto, standard analytics around advertising on video.
Right now they're mostly known for everything
that they do with television.
All the broadcast networks and everyone uses them there.
And now they're starting to come into the online video space.
And why this is important, is because that it
used to be that some of these really big companies
would be like, yeah right, we're not
going to put our advertising dollars into a system
where the only analytics we get back
is also from the very people who created that system.
That just doesn't seem right.
So now with the integration of Nielsen's analytics,
these big companies will be able to have
a neutral, third-party opinion on how
their ads are performing.
So because of that, some of these really big
video companies and television compannies
might be more likely to start investing into advertising
on YouTube because they trust that third-party analytics
more.
More money comes in the space, we all
potentially make more money.
It could be a good thing for all of us.
Another story that was lost last week among all the backlash
of the YouTube comments, is that whether you like the comments
or not, new research came out that says that YouTube is now
teenagers number one, most favorite site on the internet.
In fact.
50% of teenagers between ages 12 and 15 years old
said, YouTube is now their number one,
most favorite website on the internet.
Compared to 45.2% of them that said
that Facebook is their favorite website.
Ive got four really quick stories for you guys.
Again, all these things are linked up below
if you want to go into more detail
or find more information about these.
I'm just teasing them for you.
The first one is 147 page PDF called The Truly Monumental
Guide to Building Online Communities.
I haven't actually read it all myself,
but I did quickly skim through the whole thing
and it looks like there's a lot of really solid nuggets
in there.
Things that are very practical and helpful.
So if you're trying to build a community around your YouTube
channel, it's a free PDF download.
You don't have to give away your email address or anything.
I'll link up to that below.
The second story is a video on how YouTube works.
Specifically, around when you see that buffering circle
right in the middle.
What is happening there?
Actually, it's way more complicated
than I ever expected between all the data
centers and the different versions of the videos
they're making and distributing everywhere and streaming
on multiple devices.
If you want to know what's going on behind the scenes at YouTube
when you see that little spinning circle--
and even when things are playing normally--
that video's worth watching.
That's linked up below.
Number three, is smomething that I
think is interesting for us, as creators, to keep in mind,
is a new statistic came out from YouTube last week
that says, that 1/3 of all view time on their site
is on videos that are 20 minutes or longer.
And the more we see stats like this come out,
the more I really start thinking the short, like hey,
you have to keep your videos to two and 1/2
to three minutes maximum.
I think that's becoming less and less true.
Because it's really no longer about the length of the video,
but it's how engaging that video is.
How much do people actually care about that content?
They will watch long-form videos on your channel
but you have to do them in a way that
keeps them enticed throughout the entire video.
And the last link down there is one
I'm just throwing out to you guys who are gamers.
It's like a form of saying, I love you.
Because this isn't a video I would normally
watch because I've actually never played Minecraft before,
but if you are a Minecraft gamer and you have a channel that
revolves around Minecraft, this is
a full-featured featured length.
A one hour and 45 minute documentary about Minecraft.
The thing I want to hear from you guys
about in the comments below is-- one,
are you going to use the new Fan Finder feature on YouTube?
And then number two, if you are, what
tips, and tricks, and ideas you have that you feel you're
going to implement into your video
to make it as effective as possible for getting viewers
to your channel and getting them to subscribe?
So share all that with us.
And the rest of you guys, make sure you go down
there read all the tips and the great information
that other people are leaving for you.
And then also if this is your first time here,
I'd love to have you subscribe.
Every Tuesday we take a look at online video news,
specifically around YouTube, but we
talk about the implications it has
for us as creators here in this space.
On Wednesdays we give you guys some YouTube tips and ideas.
And on Thursdays we do some YouTube Q&A
where I answer a question of yours to help you guys out.
Because I really believe that a lot of you guys have messages
that can change the world and really influence people's lives
for good if those people could just connect with you
and hear what you have to say.
So thank you for letting me be a part of helping you guys build
your audiences and connecting those people to your channel.
Subscribe and I will see you guys again tomorrow.
See you then.
Bye.