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Hey everybody, Mike here from Black Dog Education where we teach small business
owners how to build, maintain and market their own fully search engine optimized websites
and I'm glad to be back and I'm glad that you're back as well so if you'll remember
we're just going to jump right into the right so if you remember the last time we talked
about the first of the five pillars of Web success and that was affordability right the
whole concept there was instead of spending all your money on a website that's got a bunch
of different bells and whistles and you know sliders and graphics and all these kind of
***-*** type of things, instead of spending money on all that, that your customers who
may or may not want go ahead and just put the minimum out there right now, not so that
it's detrimental to your customers experience. We want to be able to take care of them but
there's no need for all the extras until we know if they want it or not the smarter solution
is to go out slow old and then get some feedback from your customers and take that extra money
you would've spent on all your ***-*** ideas and spend that into marketing if you can save
$200 on your website development by not having a special calculator or by not having some
sort of special slider or something on your homepage 200 dollars if you go to like something
a Vista Print can get you a couple hundred postcards out and you could canvas a neighborhood,
and you could probably do it twice. You got to pay for postage and stuff like that I mean
but these are the things we have to think about you don't have to spend Coca-Cola budgets
or Budweiser budget in order to do marketing a couple hundred dollars here a couple hundred
dollars there, it all adds up and really what we want to be able to do is make sure that
we put a nice clean professional presence out there in the world and that's gonna come
back to us, so number one we talked about affordability. Number two what we're going
to do is we're going to talk about maintainability. Now when I say maintainability that means
the ability for you, not me, for you to be able to update your website to be able to
add new posts to it to be able to write new content whatever the case may be now here's
the really cool part. There are tools out there nowadays technology has kinda come a
long way in the last couple of years social media is all the buzz, everybody's talking
about Facebook, YouTube, Twitter and all that other cool stuff technology has come a long
ways so there a lot of content and systems that will let you do this things like Joomla,
or WordPress okay and the reason why you want to do this is kind of two folds, the first
thing is that it's just going to save you money. If you have to come pay a web developers
75 or hundred dollars an hour to make these changes that's going to save you a couple
hundred dollars remember we just talked about that. What can you do with a couple hundred
hundred bucks? You can burn off a bunch of flyers and canvas a neighborhood you can go
send out postcards you can go send some handwritten notes to some of your existing customers just
to say thank you all these different marketing tasks that we can do to try to build that
relationship in that rapport with our clients the better off we are going to be. The second
thing is it's speed. If you can maintain your own website you can make changes a lot quicker.
Because right now what happens is if you have to go to a web developer you have to do all
the work first right, if you want to change some text on a page you still have to write
the text and then you send it to who ever and they do the work send it back to you,
you proof it and make sure it looks right if it's not you send it back you tell them
it's okay, they send you a bill it could take a week or so if you can do this by yourself
and you can trust me you can. You can do this before you go to bed, before you put the kids
in bed, while you're making dinner, doing something else like that I get it I'm a small
business owner too. I'm doing a lot of different things so if I can steal five minutes of time
just to make an update on a page, I'm absolutely going to do it. If you can do it and save
yourself money at the same time, that's a win-win. So again this is Mike Linville from
Black Dog Education, pillar #2 maintainability okay, until next time. Want to become a full
blown web wizard? Just come on over to DIYWordPressCreator.com for a free web series on how you can build
your own good looking professional website minus the expensive web guy or gal. \
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