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Hi, I'm Hani Mourra from Easy Online Video Marketing Tips
Today, I'm gonna share with you you
the exact steps on how to create an engaging video. A video that keeps your audience's attention,
keeping them wanting more.
And the best of all
I'm gonna show you how to do this without spending a dime! That's right, without spending a single dime.
Sounds too good to be true?
Well, let's find out... Okay, before we get started... Let's make sure you got all the tools in place
There are three things that you need.
One, you need a computer.
Two, you need internet connection.
And three, you need YOU! You need to be there whether it's your video, your face,
picture, or your voice!
No matter what it is you need to be there you need to be there to deliver your message.
and deliver it with passion.
Now. let's talk about the video itself.
Each video is made up of three parts. I know, three is my favourite number.
One, your intro.
What is your video about
One line should be able to explain
what your video's about and, please, please, please, please, please
don't talk about yourself, your accomplishments people don't care.
Two, the MEAT of your video, the substance. what's your video, what is the solution
that you're describing.
Get to the answer right away.
And three, Call to Action. Tell them exactly what you want them to do.
If you want them to pick up the phone and call a number
Tell 'em exactly what to do. Be very clear.
Okay, the top presentation styles.
There are three, yes, I said it there are three presentation styles.
First, it's the Powerpoint Slide
Presentation Style
Put up some Powerpoint and talk about them and you record that as a video.
Now, there are amazing tools out there. But we're talking free here.
If you have Powerpoint 2010
or newer. And on a Mac, Keynote, you are good to go.
All you need to do is take your existing presentation
Hit the record button built into the software, and guess what...
It let's you save that whole presentation
as a movie file. Perfect.
Done! Nothing else you need to do.
Next style of presentation, is the screencasts.
Now, screencasts simply means
someone's recorded the screen just showing you how to do something! Great for How-To type of videos.
Now, if you're on Mac,
Simple, if you have QuickTime.
Fire QuickTime, and you can record your screen.
On PC, unfortunately,
the QuickTime on PC doesn't support that. But great news,
It's a great website called www.screencast-omatic.com
Beautiful. You don't need any software Fire it up. You record your screencast Hit save and it saves right to your hard drive.
Amazing! in MP4 format which is very small
compact and compatible
with almost all web video players.
All right, third style is the talking head
just like I'm talking to you right now. Now, a couple of tools you need.
If you're on Mac your good to go QuickTime will let you record yourself
like what I'm using right now If you're on PC, you can use Windows Movie Maker
Now, what I've noticed though you need to download something called
Windows Live Essential 2011 Pack
Now, I put a link on my blog
so you can't miss it. Basically, this pack will is an free upgrade to your Windows Live
and it gives you that talking head recording from your webcam option
It's not there on some computers
you may need to update to this Essential Pack. No big deal, it's free.
In just a couple of clicks, and you're there. Now, just a quick tip about Talking Head
Two things... One, keep it interesting.
Don't keep the camera focused on one head Keep changing the scenes around if you can.
Introduce props. White boards, whatever you need
to make it interesting.
And Two, you want to make sure that you are passionate
you're smiling, you're talking about content that you love
you're delivering a message so make sure it comes across
in your voice, in your style in your presentation. The final step in creating
an engaging video is to put a little bit of editing. Now, you want to add some music.
Text in the beginning and at the end Especially at the end, to emphasize the Call to Action.
Go check out www.youtube.com/create/wevideo
so you
can see the powerful, new
fully-blown video editor. This is the exact video editor I used to create this video you're watching right now.
Go check it out. It's totally free amazing.
I'm Hani Mourra. Thanks for watching this video.
I hope you learned a lot about creating an engaging videos. For more online video marketing tips
Please checkout www.EasyOnlineVideoTips.com and please, please, please
make sure you subscribe to RealSEO.com
Mark and the group there are doing an amazing job bringing you the latest and greatest in online video marketing tips.