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Shibuya 109, the center of fashion in Japan always greet its new year with fighting gals!
30 minutes before it opens
5,000 people waiting
Came here riding on the first train
(I arrived here) at 5:30
4 O'clock! 4!
The first in the line said that she had waited since noon of New year's day.
17 years old.
15years old 14 years old.
16 years old.
The line consisted of mainly junior high and high school students, stretching to fill Shibuya's underground.
[The end of the LINE]
A girl, who has been waiting since 5:30, has the number 589.
"There are so many customers, so we decided to open the shop before 7 am (usually opens at 10 am).
Open
First sale. Usually New year is a day off in Japan. Various retailers start their year with this large-scale sale.
Total cordinate 10,000yen
"We don't care about making profits now.
We are doing our best to motivate ourselves."
Especially, “mystery package"s were the best seller of the day.
"We put gorgeous stuffs in a bag that customers cannot see
through in order to let them enjoy the surprise when they open it."
Since a bag costs only 10,000 yen but carries items equivalent to more than 40,000 yen, they are selling like T-shirts.
"Mystery packages of d.i.a, sold out!!"
Shibuya 109 is visited by 25 thousand people per day on average,
but on this particular day, 60 thousand girls are estimated to have visited the place.