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\f0\fs28 \cf0 "Compared to the music business .. fashion .. wow .. I mean it's tough. You
gotta really have to believe in what you're doing," says Edun co-founder, Bono."It's a
huge honor to be part of New York Fashion Week and I couldn't imagine showing Edun anywhere
else but here because of the energy in this city. Everywhere you go you are constantly
challenged, in a very positive way, I think," says Ali Hewson, co-founder Edun."Everyone
is so tired of this sort of pseudo glamour plus bling thing. She's found some kind of
hybrid. Where ya know it just looks very fresh to me. It's just a little crazier than usual,"
says Bono."In a sense they are ageless and the vibrancy of the colors this season I think
reflect that \'85this sort of iconic clothing they've taken and done it in their own way
\'85 that's something that we want to have that energy in Edun," says Edun co-founder,
Hewson.\ }