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Bootstrapping comes from the term of pulling yourself up by
your bootstraps.
In the financial and business use of the term, it refers to
a entrepreneur that starts the company without the use of
external resources such as venture
capital or angel investing.
Generally that means starting with credit cards or friends
and families where they keep their expenses low and they
construct this with limited amount of resources.
Entrepreneurs many times have to make a decision early in
the formation of the company, whether they want to own 100%
of a smaller entity that grow slower or a 10% ownership
stake in a much faster growing company that had to raise
outside capital and thus have shared control
with outside investors.
A lot of entrepreneurs have quit corporate America because
wanted to be their own bosses.
So they don't want to have to be responsible, so once you
take venture you've got people on the Board of Directors that
want answers about their money and many entrepreneurs prefer
just to have the independence of running the company without
having to answer to those people.