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You're pathetic. You deserve to go bust. If the market's working correctly, you should be out of
business. You don't deserve success. Do not call me again until you're prepared to help yourself!
I'm talking about a guy who rang me quite late last night, a guy that I've known for many years, in
fact, whose business is in trouble. So here's what I did. I said, "You call me on Sunday morning
and I'll spend as long as you want trying to help you. I'm not saying that I can help you. I'm saying
that I'm going to try to help you. And of course,
it's free of charge because we've known each other for years."
You know what he said? "I can't talk to you on Sunday, because I'm playing golf. Why don't we
have lunch some time next week? I can drive over to your place."
Hang on. Hang on. You called me for help. I'm prepared to give up my Sunday to help you. You
ain't that desperate if a game of golf is more important than solving your business problems. And if
you can still drive and you've still got time to go to restaurants, you ain't that desperate.
This is the problem with people, they're too comfortable. So, what do we do about it? What I said
to him, "Unless you turn that business around, I'm going to shoot your dog. I'm going to shoot your
dog within three months unless you turn it around." And he laughed, and I said, "I'm serious." And
you know what, I'm not serious. Of course I'm not going to shoot dogs. I'd sooner shoot him
because he's pathetic. But having put that jeopardy in there, if he knew that his dog would really be
shot, or one of his children would be kidnapped or something, he would find the time. He would
cancel that game of golf and he'd get on with his business. Makes me mad! Makes me really mad.
Calm! Calm!
Okay, I've calmed down now. But I really did mean it. I'm convinced that one of the main reasons
why entrepreneurs are not successful is because they simply don't want it badly enough. A lot of
people who have had jobs expect to run their own business or embark upon that entrepreneurial
career with the same terms and conditions, and same working hours and same routine as when they
had a corporate job and they were surrounded by departments upon departments to handle all of
the stuff that needed to be done.
And it frustrates me because there are a lot of people out there who are selling courses, the sort of
thing where you go and sit in a hotel room for three days and drink fizzy water and eat mint
imperials and get told all sorts of clever stuff about why you're not successful. When actually, all
you need to do is do the simple stuff. And forget about all this nonsense, because remember, the
people that are running those courses are making a lot of money from that. So they're at work
during that weekend. They're entrepreneurs too, typically. So they're earning a lot of money. What
you're doing, if you're really honest with yourself, quite often- not always, but quite often- is
you're paying money to give yourself an excuse not to do the work.
It's like people who buy expensive gym equipment and then never use it. There's a psychological
thing about when you pay for something and you've got the result without doing any hard work.
And it is nonsense. The people that are getting rich are the people selling the gym equipment or
running the courses, quite often, and good luck to them.
But it's not going to make your business successful.
So really want it- really want it. I think maybe there's a business model in here where, I don't
know, I kidnap your dog- you pay me two thousand quid or something to kidnap your dog for six
weeks and at the end of it, if you've been successful you get half the money and the dog back alive,
if you're not successful you still get the dog back but
let's just say it wasn't a great ending for the dog.
I think that would work. What do you think? Let me know.
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