Tip:
Highlight text to annotate it
X
The creation of the Internet has led the world to the information age, in which sharing of
information was made easy and fast. However, it also makes pirating digital materials extremely
easy. Online piracy has then become a serious problem
to the creative industry, preventing the best producers from having proper rewards form
their brilliant works. In 2008, co-founders of the Pirate Bay were
prosecuted for “assisting [others in] copyright infringement”. In 2011, the (SOPA) was set
up to literally Stop Online Piracy. However, none of these really stopped people from downloadi¬ng
illicit materials from the Net. In fact, research shows that neither common
moral values nor punishments can really reduce the piracy rate. It is almost sure that old
ways cannot and will not solve the problem. Now let’s give up the old school thinking
of “education solves everything”. Why not adapt to the situation if it is inevitable?
And there it is, Ladies and Gentlemen, the solution lies within your smart phone. That
is the iTunes business model, which successfully turns selling music into selling service.
On top of traditional retail service, consumers can enjoy a one-stop shopping experience where
they get neatly organized products for them to choose.
Research shows that the music market is shifting from label to downloading, which means that
the best way to adapt is to offer better service than illegal downloading, such as value added
service. This model has worked well in the American
music industry and the mobile apps industry works fine as well. Apple Apps Store and Google
Play are the representatives of this model, selling free to use apps with in-app purchase.
Angry Bird, Temple Run, Draw Something, Candy Crush, you name it. They are all successful
examples of the new order of the creative industry.
In my opinion, with the iTunes model in effect, there exists no incentive in illegally downloading
music, movies and games from the Internet, since they can become very cheap and they
can enjoy exclusive experience through purchasing. I believe that this model will change the
world and answer the copyright question. Please read my article for more detailed explanation.
If you like my video, dun forget to hit the subscribe button or u will miss my future
videos. Bye. �