Tip:
Highlight text to annotate it
X
So this is Darren Williger and I am here today with Bille Baty and special guest star Larry
Wentz and we are going to talk about socials masterminds, the agenda for today and a few
things we are going to be diving into right away is an introduction of the masterminds
groups, we are going to be talking about what each group is and why we are doing this for
free and how the next four weeks are available for you to choose to pop back in for any and
all of these, you can get to benefit out of all of them individually or cooperatively
we have some emails available to keep you in touch with some of the technologies we
will be talking about, we have available web resources, including a shared website socialsmasterminds.com,
we also have availability through twitter to reach out to any of us through our hands
right there we are actively engaged, we'd like to talk to others and the topic for today
is going to be social branding and twitter networking.
The social master minders groups is a subset of the masterminds groups that is spun out
of our weekly master minds core. The three of us participate in a weekly group, we talk
about marketing trends and how the industry is going to be changing continuously and we
come up with collaborative information that we are here to share with you today.
Now a little bit of myself and I am going to hand it over to Larry and Bille. Now I
started a user's group in 1984 this was my first entrance in to social networking, I
worked as a hacker for hire through security back ground for LKNIT while travelling international
securing companies, I was spotted by Dell, picked to do over 25million annually by leveraging
social media. I founded Williger incorporated last year to oversee my virtual real estate
and I am the original CEO and founder of Regillo consulting group which was founded in 1991.
We catered towards the Large and global enterprise, but this year in February, we launched a small
business division at regillio.com. I work with five partners and we have some incredible
offers.
Bille Baty: I am sorry that we missed out of the king of twitter, Larry and I am sure
that he will be back, I have actually been working and my first voyage into computers
started in 1979, and so I have been online since the early 90's and I have been working
with computers through my whole life, but that haven't been my life, I'm actually a
surreal entrepreneur and had experience in the corporate world through different sea
level positions I've started a lot of companies and sold some companies,
and actually have done a lot of things in my life and the main thing I am concerned
with right now is actually entrepreneurial forays and also social media, social networks
and marketing and what's going on online and how we can actually take what we do socially
to the next level either through video or presentation marketing and different things
that we actually have on the horizon that we are looking and sharing everything globally,
locally and socially, so that's what I do and that's what I have been doing and hopefully
we're going to cover some great things today, Darren I am hoping that we are going to get
Larry back in, I am sorry about what ever happened to his presentation but I am hopeful
that we can bring Larry quick in.
Williger: Bille can you see the screen okay?
Bille: I see the screen, I can see my beautiful face on there and you are more than welcome
to remove it at any time.
Larry Wentz: Ok, I am not going to touch anything on the screen because I do not know if I did
that or not. Well I am a newbie on the internet compared to Darren, I do not think I got hooked on the
computer until late 98 and I got involved, really in the last ten years, I had a domain
name and doing some buying and selling, building real simple sites in affiliate marketing and
now I am starting to get involved in connecting up with social media and the people that I
got to meet like Darren and Bille and a lot of people from our outline group and people
from all-over the world, it is fabulous, that works out with me, that is my introduction.
Thank you Darren.
Darren Williger: Larry thank you so much and everybody on this webinar, Larry Wentz has
I think over 180,000 thousand followers on twitter right now the guy is just phenomenal,
he understands this from different angles and we are going to have a lot of fun talking
about twitter and how to tweet and how to get followers, but first, Larry, Billie and
I are eager to share something here that is strong with all of us and it branding. We
are going to be talking about the brand dynamics mind set today. And on the screen is an image
that is from David Amano, incredible image communicator, I recommend you check him out,
and he talks about the branding stair ways between heaven and hell. Billy, how does this
lead into your presentation for today?
Bille: Well actually, it looks pretty good, we were actually talking about part of this
last night, whenever you can have the stair way to heaven, you have credibility and authenticity,
and these are steps that are taking you to the top to get brand loyalty
which actually helps to engender trust whenever you are able to present credibility and authenticity
and one thing we were talking about last night is whenever we have a website, we could use
a website for many different purposes but the one we actually want to talk about today
is creating some types of revenue and monetizing something that you are doing on the web online
and one thing that we have seen through the years is everyone's website tends to be, "Oh,
am perfect, look at the flowers and how wonderful everything is and what we are seeing now is
the actual bands that are creating that trust and building to band loyalty are the brands
that are showing on their website, hey look, we had this screwed up, here is what happened,
here is how we resolved it or we did not resolve it and here is how we are going to be different
in the future. And those simple little tweets that corporations and individuals like us
are doing are actually having widespread ramifications within the branding universe because what
you ultimately want to do is to have band loyalty, have someone that whenever they hear
your name or your brand, I prefer using the term personality because you want to deal
with your online personality not so much your brand, it is hard for an individual to think
of himself as a band and bands are even now wanting to take the one cosy of a personality
and convert their brands into something that you can become personal with, you see it online,
you see it on commercials, you hear it on the radio and you see it in print, they want
to develop a personality that you can actually feel comfortable with that's going to help
you develop your loyalty and your trust with that band or with that personality and so
something that we have seen about the negative is actually showing some negligence, not just
presenting a positive universe and I do not mean take the flip side of your argumentative
and you are going to put everyone down, that's not what I am referring to, I am talking about
all of us have made mistakes in our business careers and so many times what we want to
do is that we want to sweep that mistake under the carpet, well some bands have come past
some others and have shown, well look we have made mistakes and look at what we have done
to fix those to rectify those mistakes and here is actually what we want in the future
and also we are asking for input on consumers, how can we be better, how can we serve you
better, how can we listen to you more, how can we be more attentive to your needs, how
can we plan for the future with you being a part of that plan and I think that the graphics
that you had illustrates very well exactly what I am trying to say so, so come on into
this Darren, that what I think with the stair way to hell and stair way to heaven, I don't
try to go into hell too much because most of us are just trying to stay out of branding
hell so I try to stay on the positive of living up to branding heaven developing that loyalty
and trust with your band and your personality.
Billie. One thing I will say about developing followers which is you are going to be a part
of this, a sure way of getting followers is very simple and its two words, "good content".
And good content also goes across to what you are doing to do to the brand. Sure there
is jokes and there is funny things and there is funny commercials which bring across something
negative, but the majority of things that stick in your mind are the good content type
of advertising, the good content type of branding and of you want to develop a forum on twitter
or face book or on linked to a lesser degree, you need to actually provide good content
and Darren has been phenomenal about content and he is one of the most organised persons
I have ever met in my life, he has dynamic content, you do not have good content and
you cannot come up with it yourself, there is a lot of places where you can get free
good content, and those are some things that we can teach over these next few sessions.
Darren, go ahead and take us where we want to go next.
Darren: Bille, thank you so much that is an incredible T -- up into this whole session
we are have going on today. As Billie stated, branding has changed quite a bit and we don't
want to enter into that branding hell right now we are living in the UN corporate and
it's this internet era of individuality where everybody can an crate their own brand, what
does that mean exactly that everybody can create their own brand? Of course you can
but does the brand have to be Harley Davidson, coca cola or Pepsi? No its not, your brand
can be even stronger, depending on how much passion you put into it and who your target
audience is. But you are using social profiles, your blog and website you can really control
first of all what's coming up in your name through Google and most importantly for your
niche, for your business it gives you the possibility to persuade and to motivate and
to encourage people to take a look at who you are and understand that individual flavour
than ever before because, folks check it out, last I checked, we went through a little bit
of recession and people are a little bit different about their money that they were a few years
ago when they had tons of it when everyone felt confident about the economy, so you know
what's going on, we are very particular about who we shop with, we like to know who we are
giving our money to, we like to trust who we are doing business with and I look at this
trust mentality, if I am looking to get a painter for my home, I am going to call a
band who had a paint to come to their home because I trust them whoever they tell me
is a good painter is who I will trust. That my friends is what is going on right now,
proliferating throughout this social media sphere and we really can control their brand.
It allows us to take personal branding to distinguish ourselves from pour masses so
the big difference now is that it is no longer that brand and that individual but it is that
brand individual that ability to just have that coherent communication as far as whom
you are and who your company is trying to target it is a lesson that I have learnt personally
all too well through experience. My company itself has learnt to become more fluent in
order to cater to the client's needs as they changed, The key to this was listening, and
we have used social media to not only connect with a whole new group of customers but actually
the source of the people who are providing services is phenomenal, so that is the difference,
it is the ability to really take control of the perceived value because things aren't
what we perceive them to be, perception is reality and that's how it works, so if people
think your brand is great, your brand is great, if they think it sucks, it sucks and companies
are investing millions and billions of dollars into trying to control the minds of consumers
and purchasers through bill board adverts and radio and traditional telephone and magazine
and other old school big money ways when it takes just a little bit of effort to take
something you care about and what you enjoy doing, share with others and become that expert
because who are going to buy it from? Someone who actually like told you a couple of things
and has proven that they know what they're talking about or somebody who is going to
say, Buy my product! Buy my product! Buy my product! Billie I am going to hand it back
to you, this slide here actually resonates from the heart, about what we talked about
on the core last night and how to communicate with through inspiration.
Billie: Well I think that the main thing to get from this is to get from this is whenever
you are talking about the first interest at the heart of your fans, the first interest
is always "better than" and one thing we usually look out in branding and developing brand
loyalty is an inspirational force where we are respecting the customer, client we are
respecting what their experiences are and we are trying to actually develop something
that is inspirational for that relationship and what I mean is inspirational force actually
inspires you to do something, what is it that you want a client or a potential client to
do, we want them to click on the call to action or we want them to buy the coke at the store,
or we want them to come by our dealerships and drive past those other twenty dealerships
to actually buy that vehicle and that something that you have to inspire within a potential
client or a past client, or a current client, you
have to remain in that inspirational mode trying to inspire the future purchases or
the future brand loyalty and trying to develop that relationship with your clients that's
where the inspirational force comes, that we are developing "fans" for our brands and
that is what you actually want, a fan of your brand something I was going to mention earlier
and I am not sure I did is that whenever they hear your brand, or they hear your name, human
nature is whenever they hear your name, or a word that firsts comes to your mind and
you cannot stop it, when I say polar bear, all of us see this white bear and there is
nothing you can do about it and by the way what is a polar bear doing in los, can anyone
explain that? I don't get it, but any way you say polar bear, a white bear comes to
your mind and so we are weird that way, we are hard wired that way that when something
that thought comes into your mind, there is a visualisation of that, well what is the
visualisation or what is the answers whenever your band is mentioned or your name is mentioned?
You know Zig Zigla said, "you can have anything in the world you want if you'll just help
enough other people get what they want" and that is something that I am involved in very
heavily, and it is called put it forward leadership and it is also called servant leadership.,
and what it is, is that I instead of worry about what Bille wants, how do I help Darren
get what he wants, how do I get Larry get what he wants and how do I help Shille get
what she wants, how do I help these people get what they want. And if I get enough folks
get what they want, I am going to wind up getting what I want and the reason is because
whenever you are helping someone else, you are developing loyalty with them, and you
do not have to say "I did x for you and I expect you to do y for me" that's not the
way it works, relationships are not one for one, if you try that with your husband or
wife or boyfriend or girlfriend, you will not get very far, if they came to you and
said, honey will you take out the trash and she said, yes I would if you'll do x for me,
you know, I will probably end up frying inside my head if I tried that, relationship are
not one for one, it is not a one for one proposition, you need to have the attitude of what can
do I do to help you and that's trying to instil the inspirational force within the other end
of what the other party or the other person, hey man, I would really like to do something
back for Daren or for Bille or whoever or you know, I would like to motivate us being
faithful and that what you want, you actually want a faithful clientele data base, you want
to win the heart of the fans, inspire them to do your purchase or car action to buy your
services or whatever it is that you are providing and you want them to provide that attraction
to you and to that brand and to that personalisation of your brand, have that loyalty there and
the whole point of all of it is actually adding value, if you are talking about your network
you add value to your network by actually helping other people developing their network,
develop their lives, develop their businesses and relationships and one very important thing
to always remember whenever you are talking about your network is it's your net worth
that network is your net worth.