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Austin, I am actually based out of Round Rock. We originally opened up our trailer in Round
Rock and moved here when the park in Round Rock checked out.
Just wanted to see what it would be like to own a restaurant and I though that this way
would be the cheapest way of doing it without having to buy all of the equipment and open
up a regular brick and mortar store
Well your overhead isn't as high as it would be in a regular restaurant so you don't have
to worry about employees and taxes; you know the employees taxes and stuff like that. But
as far as the actually work and what is involved I think that its pretty much about the same.
So we got pull pork BBQ and full-house BBQ
And we're about to take our first bite in it as well and see how it tastes
It's actually really good at the BBQ side
It's moist and not like too much BBQ and you can taste the meat as well
Yeah one thing you can say about it, is it's really east to eat. As soon as you bite into
it, it goes down really quick the meat is really tender. As a food truck, coming from
a food truck, they did a really good job at executing this burger.
I like the bread.
They did toast the bread a little bit, slightly, so you can taste that slight crunch
Can I see your burger?
Yeah, I'm going to open it up a little bit. It's just shredded meat. I guess pork and
onions, all chopped up and put together. Not bad.
Nobody was doing a bacon truck in Austin and it was really cool because everybody loves
carnival food, state fair food, and all that good stuff. But they don't always be able
to drive to Dallas to get it. So I'd thought I'd be able to bring it down to Austin and
see how everybody like it.
Yes I am. I didn't start this thing. I'm originally from Dallas. My parents took us to the state
fair every year when I was growing up.
No, it's nothing like Austin. there is no food truck community like Austin in Dallas
at all. Not even in public cities and other states from what I hear. Austin has the best
and most popular trailer community in the U.S period.
People love bacon. I said this the other day that it's the meat candy of life. Everybody
likes it. Everybody just like be causes if you deep fry anything plus add bacon. How
can you beat that?
Chicken fried bacon. It's like a chicharron. It's good; it's porky and relatively lean.
It tastes like a thinner chicken nugget.
Its battered and the seasoning to it to give it more flavor. I haven't had it yet but lets
see how it tastes.
see how it tastes.
You can see the concept is closer to the concept of chicken fried steak or so...
The flavor is different, its like you can taste the bacon and the pork together
It's two different textures you get the crunch of the fried chicken batter and you kinda
get the chewy tenderness of the pork underneath it
So I'm here with the guy behind Wright Bros Dairy, and we're talking about food trucks
today, about ice cream. So you guys are a soft-serve ice cream food truck, what sets
your ice cream apart from other ice creams?
What we do is use a really high butterfat content for our ice cream. It really makes
it a hell of a lot smoother. Sorry I swore...
It has a better mouth-feel for ya, so the butterfat content really makes it a better
product at the end of the day. We have the same dairy suppliers as Amy's Ice Cream, the
same cows, but they do hard ice cream and we do soft serve. But, yeah, we always try
to push the envelope with toppings and things like that.
Awesome. So, this is the first year of truck-by-truck-west, what do you guys think about that whole scene?
So far its really good, I think it's a great way if you look at it through customer acquisition.
Like, having someone come up to your trailer, check out where you are, check out your menu,
I think it's a really great deal for that. So I'm taking full advantage of that to show
off a really good product.
Yeah, I'm from Austin.
Great so you guys support the local scene
Yeah, totally
First of all it's a good expansion in allowing an entrepreneur to start off at a low-low-cost,
and be able to get [their product] out to the masses. See what works and what doesn't
work. It also, helps growth into a real business like you see with Torchy's Tacos, which has
seven, eight, brick-and-mortar locations, but started off six years ago with just a
thing like this. It also shows what guys are just not into the restaurant business or the
retail business sooner than later without having to invest in a restaurant. So, yeah,
it's really cool.
So I'm Julie and this is Andrew
So I'm here with Julie and Andrew and we're here at Truck-by-Truck-West tasting a couple
of the samples, a little bit of ice cream.
No, we actually just moved here.
Okay
And so it's actually kind of fun, one of a couple of things to do. Try out all the stuff.
We had no idea this was, like, a food truck city..
Right
So it's actually kind of cool
where are you guys originally from?
We're from San Antonio
So you're from San Antonio and have never lived in a food truck city, so how is that?
Right. Well, San Antonio is, you know, mainly known for its downtown area, but no not really.
Not on this scale.
Yeah absolutely. It's actually really interesting, because my family is from South America. They're
from Peru and the fact that there is actually a food truck for Peruvian cuisine has made
me really happy because it's really underrated. In my opinion, I might be a bit biased. It's
really fun to try out all the stuff.
I absolutely think so, especially because it's a gathering of people and they are all
so really nice. So it makes me what to come back and try out more stuff, you know? I already
have in mind, like, 'oh I have to bring my friend here' and all that.
You get to the cone and it's a game change, it's really good and so I'm enjoying it.