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Welcome to Pitti Uomo!
Once again Borsalino is participating in this important exhibition,
to present its new S/S 14 collection.
The collection represents the research
research that has always characterized Borsalino.
Our 150-year history makes it clear that enriching the craftsmanship of a traditional product such as the hat
by continuous research is something in Borsalino's DNA,
to always offer classic styles in new types of material, new combinations and new patterns...
Obviously this year the most important theme is the Panama straw hat.
Panama hats already have their own long history, as they are artisan products
made completely by hand.
The hats are produced in Ecuador,
where Borsalino experts control the quality of the hats .
giving them our traditional, distinctive form.
Our design centre plays a key role in giving these hats a form,
a "taste" as accessories that makes them unique.
This year, the most important combination we have chosen for the Panama hat
has been to mix the precious Panama straw
with linen, to create an imaginative hat band
that maintains the purity of style that distinguishes our brand,
while giving the collection a new feel.
The hats that characterise the Borsalino collection
require amazingly long production times.
For example, our most important hat, the Montecristi,
requires two to six months of work,
making the product truly unique in the world.
This is only a small segment of the Borsalino world
that we have wanted to bring here to Pitti.
Its history is further enriched by the entire Borsalino world, the winter or felt hat,
which in the public's collective imagination is probably the most representative of Borsalino's image.
I invite you all to join us for the next Pitti exhibition,
where we will be able to explore together our world of felt hats.