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Hi, I’m Philip Busk with Marketing on the Web. Today, I’m going to talk about links.
To the best of our knowledge, links account for about 40% of why a term ranks
in a Google Search. But what are links?
Let’s say you click on a highlighted text —we call that hypertext —it takes you
somewhere else on the website or it takes you another website.
Those are links. For example, if you owned a restaurant and someone had said “click here”
or “Go to Joe’s Restaurant” or “This restaurant is great” and it takes you to
that restaurant site,
that’s a link.
There’s a physical world example that I like to use. Let’s say you
moved into a neighborhood and you want to find a good restaurant to go to.
You ask your neighbor on your right hand side, “Where would you go?” And they say,
“Go to restaurant A”. The neighbor on the left side says, “Go to restaurant B”. So you keep
asking this question and after a while, 5 people tell you to go to restaurant A
and 10 people tell you to go restaurant B.
There’s a good chance that you’re going to go to restaurant B. What they’ve done
is they pointed you to that restaurant. Those are links in the physical world.
In the internet world, if you go to one site and you’re looking for a place to eat
and it says, “go to this restaurant” and you clicked there and it takes you to that site
you'll be following a link.
Now, all things being equal, if the site structure was exactly the same and one
site had 100 links and one site had 50 links, the site with a 100 links
would probably rank higher than the other one.
But the thing is, all things aren’t equal because of things like spam,
people buying links, and all other assorted issues that causes Google to
put checks and balances into their algorithm.
I’m Philip Busk with Marketing on the Web and the next video will be
more about links.