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Really want to welcome everyone in today's webinar on "how to run a Zero Budget campaign
on Social Media". Those of you who don't know me My name is Kapil Nakra and I am one of
the co-founders of Digital Vidya, today we have with us Prateek Shah, Prateek he is runs
a Social Media consulting,consulting *** agency by the name of Green Spidans and he is also
a lead trainer with Digital Vidya just a word of caution for everyone who haven't heard
Prateek before, his sessions are hugely filled with fun and learning so in case you want
to do something in parallel you will not be able to manage it and so make sure that you
are making yourself fully available for next one hour, so the topic of today's session
is it's very interesting how to run a zero budget campaign on Social Media before I handed
over to Prateek let me share my views about it you know on social media there is no relationship
with between what you are investing in it and the returns that you get out of it, it
all depends on how creative your campaign is and there have been lot of tweet through
out the week on this topic lot of you were asking is it really zero budget or is it zero
media budget what does it really means so I leave it to Prateek for answer all those
questions, so logistically how we have set this session is we have an half an hour of
presentation and during this session if you have any question just write it down in question
panel and we will take up the question once the presentation is over and you can also
tweet your question with the #ask_dv and so we try to ensure that all the questions will
covering up in this one hour session so that's it for my side, Prateek over to you, you can
start the session now, sure thanks Kapil, hi everyone thanks a lot of foe being here
starting it's begin right away, so zero budget campaign on social media it's been interested
one side lot of question I also saw on twitter how can we campaign actually run on social
media so let's find out from let's see engaging with other people hardly managing for that
and let's see how they use some basic ways and some curative ways to go about it. so
this is on the social media space looks to me is like Jungle looking for campaign everybody
sees that and then you have budget campaigns, campaigns with 100 likes here and tool different
where and just wondering out it more visible really seen by more and more people so before
we carry on I think it's quite fare for me to understand what kind of problems are you
facing for your business campaign or campaign in general and the strategy to question related
to budget or not so you can just typing some of the problem with you facing it is for me
is also to relate those problem with write to me, so yeah so the problems are can't gets
likes and no engagement, so as Kapil get the point is can't get likes and there is no engagement
so let's look at what kind of problems you will face when running a global campaign,
what is the kind of thing that you can save, likes are not increasing the biggest problem,
now have you did the likes are our own friends, relatives and we must to like my page but
this not doing app, there is no branding, don't know how to make my branding more visible
sale are not happening I think that is the most important function for most organization
eventually the they wondered social media marketing approach to results in sales visibility
is not good it will not be able to reach out to too many people and then hiring as we all
understand by now and it's a very important function at social media not just being done
for out ways as well so these are some of the problem that people usually face let's
look it how some companies when individuals are been able to addressing, so before we
move on you know there are three important C of social media the fourth very important
one is cash but we are talking about no budget a zero budget campaigns so let's take the
cash out and let's look at the ideal three 3C which we really need to making use of paranoma
campaigns most importantly Ideal creativity and not creativity in terms of fancy pictures
and fancy content but generally just need to be very creative whatever you doing for
social media and then nurturing and again content not just in terms of what you write
or the way you write or how good your copy writing but then in terms of the kind of pictures
you share videos you post or other PPT's will be and the third most important C which I
think we most often forget to all campaigns social media and other is common sense, I
think most campaigns missing that part of common sense seems to be lacking a little
bit so moving on how are other companies is use this three areas and y need the campaigns
let's have a look. Social Media usually keep talking about Facebook Facebook Facebook I
think most important when we talk about campaigns there probably mentally also think that Facebook
campaigns so the bit of twitter and LinkedIn don't throwing that but ideally if you ask
I think Facebook is one part of what point doesn't social media but more importantly
there are so many other portals and so many other places that you can present ourselves
and you can show there what you do so we also we focusing on these portals and how companies
are using them. So first of all most importantly for ensure that you present everywhere intartless
of that you are wanna be talking too many things there or whether you gonna be asking
for people stuff there whatever just is be everywhere this is a example of health care
consultancy called just for hearts talking about this organization it started it's social
media efforts through three four years ago and what it has done over the years is that
Facebook, Twitter, LinkedIn, there is You tube, Slideshare and anything else more important
they manage to york the keyword everywhere just for hearts so they have blog Justforhearts.wordpress.com,
for Facebook they have facebook.com/justforhearts.com and so and so for what is enable tend to do
is you do just for hearts online they tried parallel if you won't do more or less all
the results comes on first page belong to them but doing this not just are they managing
to do better SEO for brands but also they are managing to ensure that whenever somebody
searches for just for hearts they control all the conversation on the first page which
is quite important we are talking about zero budget campaign and campaign with no money
so how does one go about it,so when you don't have the money you got to use the other resources
you have let's now look at one search company and even ideal company for your free camps
what it did over the years they acclimated lot of email data base and and collecting
email id from different places and eventually when they started of their social media campaign
they simply ask everybody on their email data base to join them and get social networks
be at LinkedIn, be at Facebook, be at other places and as a result what happened is that
the people who have been in touch once upon a time happened to get touch again and eventually
as you can see on the screen when it started coming in for projects and then also other
conversation started happening so that's how what help them in the business way. Now LinkedIn,
LinkedIn is usually there are on LinkedIn, everybody has a lot of contacts some of us
even more than i don't know, some people have have close to 5000 contacts and so but I think
we don't need to use LinkedIn as we are suppose to we address use as just to show case our
achievement or probably talk about change in job or change in career path or some other
related things but all these people that you have on your LinkedIn profile now can you
use it in some other way or all these groups that you have joined can you use it in some
other way so groups and let's talk about a real estate company are using groups now you
know usually are told that you know go ahead make a group for yourself invite everyone
to join in and then concession will happened engage and will happened try but let see don't
have post on the network let say don't really be communicative so what I am saying is that
why just make out the groups, why don't use the groups that already exists so for example
this is a real Estate company which is talking about one of their recent property that are
available for sale on LinkedIn on a randomly real estate group now single misses like this
a 5 to 6 replies on one case it self on one group itself and get out multiple other replies
on different tools what happens with the process is that it's not necessary that I have to
first attract everybody to enjoy my group, I can see the other part of the other groups
and then post my queries and requirements there and similarly when we talk about hiring
quite importantly let say Ugand a ford a recruitment consultant so what do you do just get out
ample number of career job related groups there in LinkedIn you just need to join them
post your queries and for example you can able to this one which specially for as a
result of your posting through LinkedIn people then reach out o you and that really be also
benefit more what kind of a background do they have and data base check who for all
now Twitter, twitter again I think people just ignore it, people are there on Facebook
but don't know what to do on twitter and even there lead they don't even know how much to
create, so e commerce as we all know E commerce has high breeds big of troubles in general,anything
any knows the E commerce industry well so let's talk about some companies which are
doing rather well in the online space company they using E commerce without a game much
for a budget one company called sheepstop, if you heard of thread less which crowd sources
design and sells them online on its poll tool, SheepStop is again Pune base company which
out sources design all over India and some good organic t-shirts so just look at this
tweet I mean it just began from Anish right at the bottom he says we can call India super
power only I can order online thread less 3C's online and we showed they will be delivered
so now what sheepstop interestingly does is it probably has one of the platforms like
tweet decor or something else installed they keep searching for when people in India are
looking for from fearless how well people are looking for good online and when it happens
they end up replying Anish telling him that why don't you ordered from my side and we
also delivered them so that he thought goes on to tweeted to all his followers that this
is the only smart way of marketing cheap you compliments them ans then actually one result
is one customer required second lot of good word spreading out their and thirdly one that
we can count for like again sheepstop they have been doing interesting engagement conversation
online on twitter so these are some of the tweets which are about sheepstop or reply
to sheepstop and there then favoriting them you can bookmarking tweets and other want
to see about you you can speak them linked and people are saying and you just quickly
look out the kind of tweets that are there, Sheepstop does some awesome social media encouraged,
there sheetstop receive non courier today through message and so on and so for just
as look at kind of good word they are splitting despite being on one brand or despite being
a big brand. another interesting that they have actually doing something called twitbid
so what they do is that they ask people to come together for contest where they allow
them to bid for a t-shirt starting at rupees 1 so then it this process gone for a day and
eventually let's be the t-shirt sold for 200-250 bugs which originally would be the price at
500 rupees, now what happened is that as the result of this they making sure that twitter
virality because if I tweet my friend will get to know and they tweet their friend will
get to know so it just to make you to have some fun and let them get become a part of
the process and let them know from there. so again as on sheepstop is doing pretty well
just example to show the same one of the coverages found video and publication, 24hourloot, this
is another t-shirt company sufficient as based out the company, I wanted to ask while they
have revolus of that they sell on the website every day they offer one new t-shirt at a
loot price and what they say is that just come follow us and re-tweet this tweet and
one of you end up getting this t-shirt as a price so if you can see some other tweets
last two hours for graphic t-shirt at loot price RT so RT is re-tweet as all of you would
know so just very simple way to get more people to know about your brand now what are they
doing in the process probably gifting one t-shirt away everyday which is nothing you
should talk about marketing valid and if you are running a campaign for your commerce store
or your products why not start gifting it for free to people other then if they have
very expensive chances so this is all companies can use their own products to market themselves,
now lot of you create content and lot of you posted on you blog or your Facebook page or
at twitter account but it really doesn't reach out to people because you just need that is
coming to see the content, so how do you reach out to people so let's start posting content
at places where people are want to notice for example Wikipedia, Wikipedia is again
a social platform we all be using it from our college days for working projects but
now heavily use Wikipedia I mean I hope most of you know that Wikipedia is pretty much
you can even I get activate get it but have you try making an article spread company not
all companies can try articles on Wikipedia but if you have let say close to 4-5 news
efficiency about online anywhere online not even in dream you can actually make a Wikipedia
page yourself so just go to Wikipedia go through their process simple process not that difficult
and why don't take a page yourself just the way this company called designtech system
for them a very important platform just past in last 6 month back is Quora in terms of
being relevant in as Quora, Quora why it was I mean suppose to be just a question and answer
site originally now it is also come out with the feature of blogs now if you probably seeing
this story in the newspaper and it was then and hopefully you read it online and just
look at this blogs which has been liked by 2 to 7 thousand people and just talked about
the student word hacking into the Indian Education system, have into the result of ICSC and ISE
and another related things and you were just keep published findings and they were quite
srprising finding so them newspaper also do noticed and then published just results so
if you have a blog and not too many people are coming to them coming to it why not try
blog from Quora not that word option that I can say right again Slideshare, usually
people forget to use slideshare they don't even know about slideshare all about and even
if they use slideshare they don't know how to them probably reach out to more people
so this is the simple two years ago happened to uploaded on slideshare share with the entire
network and eventually it got 15000+ views and you can see the number likes and tweets
and share and anything else they also worked quite high so I could not all imagine this
to happened on my own website and my own portal but this happened on slideshare and that's
how these things do the job also what happenes because of slideshare is slideshare helps
you get their very important part of virality which everybody asking and wanting for, so
for example some of your PPT and then trending on twitter its see the one on left is slideshare
and at the same time what happened in my case is that one of my PPT's called braeaking 10
myths about entreprenouship ended a trending on LinkedIn today if you see LinkedIn might
have noticed that on your homepage there from the stories which are there and everyday and
which are the trending story basically most of the story about LinkedIn so my happened
to trending the technical section, technology section but big feat asset eventually reached
out to a lot of people, community building, lot of people build communities and then sell
their products and then do things that they can do now the only thing that this is required
in this places or one natural or definite skill which is different from others secondly
dedicated efforts it doesn't this happened one night not even 5 months and more even
years and most cases so last and important thing is time let go back to very interesting
communnity which also all of part, first one was being a cartoon I think we all are grew
up with Chacha Chowdhary. tingles but no body has been able to really do sometning anything
about I mean cartoons shift in India the way Garbage bin has done on Facebook Simple cartoon,
simple charactors talk about everyday happening with kids in 18 and 19 and just look at how
bigger it has become many Id I don't really know the last come but I think we more than
2 lakhs ads could be own what is garbage been done now they are come out their merchandise
they have been heard this website later, they are selling more and another thing infact
they came out with their book which is infact published by good publishers and now it is
available on lights that's how you actually becoming so big that it has reached this stage
same for community called viral fever to seen what we do and all this again faking view,
faking views I am sure that all likes faking news very funny satire website based on onions
now what is the faking news recently, faking news actually got acquired by network by networking
group it's now part of FirstPost now I don't remember and I don't know a blog coming so
big but it actually got required by amused folder before faking news that's a big big
big achievement from a thing of it, it's single blog at ways of work place in fact and this
guy Rahul watching as been posting content for I don't know 2 to 3 years now very active
on twitter and very active on Facebook because now my section website but without any but
it's been now quite outsources, things to happened just as today lot of time now getting
we needed social media as broadcast media channel social media is not just about getting
more likes and getting more followers or getting more connections but let see how else can
we use this with the connection and with the followers, so there are many portals out there
which are to call social media platforms in themselves for example for start-ups there
is the roonhoods where people come and talk about different things and similarly there
are portals for the HR community for any other digital queries now what for example I did
is I uploaded the single PPT about how to make social media lot for single starter from
the rooinhoods now what it not here is on my own blog only because actually this will
be more visibility to reach out to more people, as the reply from company which actually saw
my presentation of this blogpost on rooinhoods and wanted to do some business I am just saying
that you don't only have to restrict your self to your own network and what you are
doing where you are doing but let's reach out to more and more place similarly on LinkedIn
we all have lots of connections but mentioning there most of us I think won't be entering
at that end of reaching out 1 or 2 people we never really Most of uses as a broadcast
medium or so an so then we mailer campaign on LinkedIn can do a similar campaign on LinkedIn
so I did this I have sent out the message to all my contacts again a couple years back
about some social media related general message not trying to sell too many thing but happened
as other things I got a reply from a journalist and she said that I work for magazine right
now and would you like to contribute to it rather then to my sending out a message to
my contacts on LinkedIn this article appeared online so what happened is that if you really
use LinkedIn rightly and reach out to right kind of people and you ad different people
to different networks and key interacting with them somewhere on the other ways sending
a message or community that they doing there is rate a chance of you do need that becomes
more time to come, now what happens in offline meet ups and when you go to the conference
what do you want to insisting do you want meet more and more people so you end up usually
exchanging your visiting card with different people booking with theirs in return and thus
you build a network but have really try to do that in online space have you really went
out and just started asking different people from LinkedIn on their network or participating
in different groups that there are on Facebook or Twitter, so many groups are there on Facebook
which not be covering to your particular coming to your industry why not become part of it,
why not start talking to people their, why not start discussion there similarly for twitter
there is something that called #tag and there are some community that build across #tag
from #tag so you start participating in them that is the good chance to you to not just
connect with more like manual people but also connect people who are probably same industry
as you are and also potential customers and times, very small tip a times we are on face
with the problem of not being able to ad somebody on LinkedIn because you are not frank with
them or we can say we have been asked for email id just like that small good idea what
we can do is we can just go to their profile checkout the groups that we are part of join
the same groups and then LinkedIn gives an option you of joining them because you part
of the same group, by doing that you have been able to connect with them and generally
what are personally recommend is that then LinkedIn gives you the opportunity to connect
with people it has a custom message which gives you by default but we can ideally do
is we can actually just customize and message for your self for your field and then probably
just send it out that's a much better way to actually go, So I mean you may not be able
to do everything that you want to do but if you really do the resources effectively you
definitely do a lot so ya with that we can't do a end of the part where hide every things
now we can open for questions. Let's take it from Twitter first then we will
take it over here, one of the question that I have is a this was I think has in the similar
way by lot of people out there when you talk about lot of you assets that one of the concern
is increase the lights on Facebook and this is the topic is zero budget is it realistick
think about increasing your likes to some significant number through zero budget marketing
have you seen that example any where and I mean there are some that I have seen but what
are the various ways once tweet is adopt to make sure that you to get likes at zero cost
I mean without spending anything on ads, sure so I mean for sure you invite last everybody
know build through email list or leads to personal contacts be a part of page it might
look quite cheap and sales but I mean what is okay to began with but after a point other
then if you are not funny or too engaging something like a faking news or if this is
not easy to reach out dare to many people visit your specially the rate facebook are
seems towards but now Facebook wanting you sell out more and more coming participating
everything it not really easy to reach out too many people with zero budget but yes there
are campaigns where the very limited budget or likely zero budget they have been able
to reach out to the right kind of audience it's not about getting a million people on
that people online page it's all about getting the right number of people, likes Sheepstop
doesn't have too many people on their page and this is an important way to look at, so
Sheepstop probably has around 3000 likes on their page but still you see it has been able
to reach out to the right kind of people they have online so one thing is you saying is
that every likes is not of equal value like it relevant then it different but in terms
of the number what is the maximum that you have seen that people have achieved I mean
I have seen businesses reaching to half billion, million and the clean that's they haven't
spent even a single rupee, so what are the maximum numbers that you have seen< the maximum
that I have seen would again be have to faking news and if you talk about the India specific
space or if you look at rest and if you look at oatmeal that a guy 1% runs so it is possible
for things to grow but what matter is that for a business if you selling some serious
products I don't know how bigger community that you create doubt spending anybody this
is a good idea definitely have part of a marketing budgets specified for social media invest
that many organizing it in different platform and then see the results, got that, on the
same lights you have actually talked about some example there was a question ask by Raman
he said that can you share something about the real business use there in terms of number
can you share something on that regard, so I think an unfortunate problem with businesses
achieving result is that you usually want to keep it all you can see on all website
so its really difficult to measure how about social media campaign build company sees results
so I think the best we can judge is that keep there branding and visibility and engagement
is going online it's a good idea to sale a campaign and working for them, okay great
so question screen is now available in front of me so i will just take a question one by
one so there is a question asked by Gayatri like how do you use the sale marketing media
for Facebook, so I think same Facebooking marketing open and I mean Facebook is not
that open not really reach out to anybody if you not really present to able to look
like which on Facebook it's not a best idea to adopt the same strategy on Facebook infact
if you carefully noticed most of the slide and most of the case studies in this presentation
so didn't have any Facebool examples because no body is talk about Facebook you almost
have necessarily have to start thinking about spending some money why all these other portals
exist that so that you can use zero budget campaign and make them work for you so and
infact I just probably simple things out but what can we actually do is you can use it
24hours loot example on Facebook where you can actually start offering your products
for free and ask every week tell people like ways coming from shared based again it sound
a cheap tactic but way approach lot so people and lots of different kind of people ask people
to probably and make them enter a contest and give them your own stuff for which world
spread about quality so that happened on Facebook and help your world spread, got that so through
contest this definitely gone big okay so another interesting question is ask by Pooja she is
saying that target based reach suppose you want to reach out to particular set of target
audience outside your friend circle on social media how should one a approach doing that,
so I think get out infact multiple ways to look at it one is naturally Facebook advertising
if you are somebody cross Facebook look at data and number of people which you are targeting
across and giving the time of smartphone by use or related things but that again it was
a bit of budget so why can't do that if you are B2C company you necessary need to do some
bid of spends some money there but let's look at what else you can let say you are somebody
who selling apple accessories let say somebody selling Apple covers, something fancy with
to do with gadget if you just go to twitter if you just search for people who are twitting
about Samsung and Twitting about I phone just reply to them as Sheepstop did in the case
of thread less so why that is not targeted approach in the way you want to reach out
to more and more people but that is the kind of approach which helps you to reach out to
the right kind of audience, so what are you need to on ongoing campaign very probably
people look on everyday and then you connect with these people on regular bases, got it
great okay so another question is asked by Narayanan is saying that HR consulting specifically
the recruitment part that's what they do and it's a B2B so how can we targeted our prospective
clients I think there are lot of people asked about the question in B2B space so can you
just share more likes on B2B businesses campaign and leverage social media sure once again
let go back to look at concept of adding people from different industries, different geographies
and different functions and then reaching out to the relevant people so for example
if you are a B2B company wanted to increase your business or wanted to reach out to the
right people or HR consultancy wanted to get more companies you simply need to look for
HR heads of different companies on LinkedIn send out the request to all of them most of
them any of them and see how they respond and your message into probably clearly even
state that at residency from who wants to get attached with you and want to just for
a casual meeting something like that and may just see how the people respond you know how
and why LinkedIn works and times email doesn't when you said somebody switch on LinkedIn
it doesn't happened everybody to get on message on LinkedIn right it probably get message
on LinkedIn once on engage or if you are comparing with emails that you get for every 20 emails
that you get everyday you probably get one message if you are that social a person if
you reach out to somebody on LinkedIn like that it really makes them feeling important
and it really make them feel that taken all the effort to find them on LinkedIn and reach
out to them infact I should have probably taken up few example also but just the way
I showed you in terms of how LinkedIn help me get articles in a magazine similarly if
you reach out to the relevant people in your industry on LinkedIn it will resulting something
great and the problem is you also make in social media or in businesses that we want
result insmitinously If we I people today if we send a message today real start to happened
today it usually take anywhere between a day probably 2 years to thinks to happen as a
result of what to do so the great part is once you added people on LinkedIn they are
there on your network as a function of what you do you can actually send out messages
that we 3 to 4 non just talking about what new things we added company if you written
great blog post why don't you share it on network just tell them you are doing interesting
thing why don't you check it out and that's how credibility grows in the industry and
that how you eventually you will definitely end up getting got that so some useful tips
for B2B businesses and just wanted to let you know that as Digital Vidya and we also
have a B2B site where in we target our corporate line and a largest client so far actually
so we really know kind of value that have got out of it and I think as we pointed out
one of the tip that I want to reinforce is like LinkedIn is not really a network it's
a slow network compare to Facebook since the number of people login in probably every month
is 50% which is like number of people login in everyday on Facebook but the quality and
kind of response that you get if you have the patience is phenomenally good so and if
you keep just keep sharing your accomplishment keep engaging that audience over there over
a period of time you see that however you want to position your business your self just
keep getting reinforce and sometime you see that value coming down okay so just to take
up other question with similar lights Kiran she has asked the question I do not have any
product which can be discounted or not available for free so this is I think response to what
you offering earlier any idea how best can I promote my self and she is from IT company
Right so I think case just contribute discount on products and offer them free and you just
confirm IT company and you assuming it's a B2B tech product some kind does online some
tech management all the product so now see what happened is that specially you can't
really aspect to sell to a B2C audience like through Facebook directly without spending
any products so what to Ideally do in this case is create some very strong content as
a backup which could be in the form of blog, which could be in the form of slideshare PPT
and once you has a backup created with you or once you have a strong backing we can upload
it on your company blog you should ideally be on your company website secondly you posted
on LinkedIn profile, the company profile and you change it with their sales people who
are the part of the LinkedIn network ask them to build a network of potential customers
and ask them to send out your along with the word about how and where they can buy this
product online or go for a meeting so I think in your place what ideally happened is not
going for offer rate at discount or as free but you reach out to be people through LinkedIn
message and you reach out to people by creating us from backhand in terms of slideshare PPT
or in terms of a blog which people can come and referred to then they want to know more
about the product or get interest and buy themselves in terms of you selling it to them,
okay guys there are actually more than 150 question in front of me so please don't mind
if I am not able to take your question but I do is I definitely try to pass out these
questions to Prateek and also try to answer these question my self the questions are still
pouring in so I am actually trying to see if I can put question together so another
question is this question is asked by Sonia she is saying what according to you is more
important CTR or Lead Generated campaign sure she is just asking in the context of social
media, so I think eventually it's lead generation which is more important I do personally feel
that if I do lead generated which is more important for any campaign eventually, just
to add to that I mean if you are choosing ad model which is CPC nearly from the media
spend content they eventually underplaying CTR is a parameter which is more important
but this purely depend on the amount that you spending to generate a given set of leads
so more the CTR is the underplaying less than as a CPC but that doesn't mean more ROI get
a more ROI the leads that you generate out of it is much for important so got that lead
as all the campaign that you running on social media needs to be integrated CRM and infact
need to track quality of that leads as a sales team as well and eventually track what is
the revenue that you generate out of a given set of investing that you spend on social
media okay so another is asked by shantanu is saying that which social media is more
preferd to reach parents to have kids, okay depends on what Facebook they are put its
for LinkedIn I would like to quickly show you something that somebody have to make because
you not be able to do not easy to reach out through Facebook so the company is doing is
they creating their own students network this is in India and it has somewhere close to
7000 numbers now since you do not allow children below 13 year of age to be on Facebook how
do you reach out to them by other network and but they specifically done by company
which reaches out to school so it's easy for them otherwise I think this had to with the
audience which above 30 and had to for Facebook and that is only work if you look at all these
network and then we are looking to reach out to parents of these kids I would again have
to say Facebook is easy to target your audience in terms of those who are parents, okay so
there is the question ask interesting question by Mr. K.V Chowdhary he is saying how can
we import contacts from Facebook if you have a Gmail account I mean I would like to answer
this question in bigger context suppose you mention that lot of people promoted their
social media presence over email list that they build over a period of time is there
is a reverse way to do it suppose if I have 50 thousand fans on Facebook any way which
I can actually somehow try to make this 50 thousand people has my obtain data base what
are the steps that can taken in that so I think why there is no direct way to download
that data base from Facebook otherwise you all have very good time but just downloading
our page context but what can ideally done is want them to optim for a certain mail list
and you want them to buy your product then Facebook does a lot of simple options which
allows you to advertise by targeting people who are already fans of your page so let say
if you are offer started offering new product and if you want even for them to just part
of mailing list you start that campaign asking these people your fans on the Facebook page
to come check out your website and register there that's the only where I can think of
and I don't think Facebook will never been interested in allow me I really download context
just send courses that you start some application and then you get people to enter all their
details and then therefore you pay part of all the data but in that very personal opinion
I think even applications since more using an application it is not be completely objective
so yeah so that's how it is important, just to ad n my view on this fundamentally Facebook
is primary a tool to reach out right and you have x numbers of fans you can either reach
out to them directly the community engaging or you can do a sponsor post and personally
reach on people and reach their friends also and most of the people will be inetract fans
now the point is that the message you communicate with this type that is give the effectiveness
of this saying you could create a strong enough engagement or full participant from the post
click on it come to your website filling a form so that they can become an engagement
they can become a get optim customers your optim user base then your job is done so here
three things to create that strong enough full factor of the strong enough engagement
like internally at Digital Vidya we are trying out these webinars as one of the way where
we get people through out of Facebook your optim database I mean if you have some suggestion
logistics you can use that discount people you can using so I mean worldwide there 100
of different magnets that publishers trying out from games so you need to figure out see
what will work for you so that you can use them so great, another interesting question
the similar light is ask by Adit koli he is saying that how can they increase traffic
on their website I mean how people actually lot of people ask me on also can Social Media
be effectively use to generate traffic so what's your take on that Prateek, I think
naturally the entire online marketing campaign beginning from the website to SEO to SMO to
every other different including PPC ad and anything else is to increase to traffic to
your website on social media you real come to understand social media is a marketing
platform it's a marketing medium it's not an entire campaign eventually the idea of
this campaign is to make more traffic go to your website and check what you are doing
and why things form buy online so I think what need to be done is that you just need
to be there everywhere that's probably noticed in the justforhearts in the very beginning
that by being A available at all places it's naturally this is the chance to reach out
more people I am saying encosting content that people would like to see and like to
share it happens the probably increases and thirdly by using the same keywords and key
phrases across the campaign everywhere there is an increase chance of people co- relating
what will be doing on different platforms what they are doing as a company function
all these things come together to eventually started their website depending on what kind
of website and what kind of work you doing there may be different strategy that can be
rocked it for a sale so that's essentially how you doing, got it great so I am not so
sure what is the reason but actually lot of people have the question around Facebook likes
and just like that's the interest of people Vinita Mittal she is asking a question that
their likes are not increasing and she has she wants some tips how to increase genuine
likes she categorize as genuine like but I think she wants some more tips on like probably
try to reach in that light that will be good for us, sure so you know the most environment
people is just learn and understand social media is that likes are like a paradox the
number of likes matter yet that don't really matter so let say for same if you are trying
to impress somebody with what kind of company you build on more kind of people for you it's
a good idea to have some likes any other reaching to thousand to ten thousand it's a good idea
to have that and you can do that by either forcing everybody and making them like a page
or just doing some advertising and making people like your page but at the same time
let say you have let say you lakh people on your page now let say none of these people
are relevant to what you are doing how good they rise matter they are actually as good
as nothing it all comes to not it's a activity and promotion you trying a long it's respective
of how you achieve those likes I mean irrelevant things now you rightly asked just then how
to get the right kind of like or how to ensure that right kind of people come to like you
first thing happened has our interest should be more in right kind of people running to
our website and the right kind of people ready to know about us then right kind of people
just trying to like our page which is any case a good thing to do but our objective
should be there now on Facebook one is that you can just see the hope that one day the
right kind of people will find with the problem with the right kind of content that we are
posting and then search and then find you or the intelligent thing that we have do is
if you are an organization which is serious about doing business and if you are selling
out X amount of salary to different people and accuring Y amount of expenses on electricity
and different things please have a Z budget for online marketing and that Z budget to
could be very small to given with could be great could be whatever you wanted to be but
you need to invest some money in advertising I mean actually I think the big problem with
people have is or the big reason people have is that Facebook will probably cause them
a bombshell to advertise on , probably people gets there by the CPC bits that Facebook is
showing them which tells them that will cost them somewhere around 50 rupees, 100 rupees
to get a like or to do get some click on your page or other a. it is not so for the case
you can easily get somebody to take on your ad for any where low as 2 to 3 rupees to anywhere
as high as probably I don't know 100 to 200 bugs depending on but even if you had to spend
50 rupees on getting a relevant likes for your page and if you end up getting 100 relevant
likes buy the end of an year of which even 5 people get 100 plus customers I think it's
just advertise and infact it's zero budget campaign that you talking about here but fine
it also mention zero or low budget so I mean lets spent something if you are spending a
lot of time effort creative content people other sources and not spending any money then
your campaign is also gonna become like this and it's not the through so that's the take
on by increasing likes, genuine likes so it's actually already 4 O' 4 and there already
I think that lot of questions are still unanswered so what I will try to do is I will try to
compile answers of all the questions that you put up and write down a blog post and
then you there go and read it, any further question after that follow up questions you
can mention on that blog post and would be active there participating so mail in come
to base recording as well as the answer of the blog post as link in that right so at
this point really want to thank you and I also ad on to one thing since topic of like
we have discuss a lot and specially the genuine likes you know we in our office we generate
leads through ads right and so people come to landing page fill up the form and then
they leave and if our sales team not calling them in two days on the third day we have
to really remind all that leads that actually filled up the form now here the person is
made significant of amount of investment in a coming to landing page needing the staff
filling out the form and still within the two days the relationship is drop right so
very few percentage of really remember and we are talking about generating likes from
ads which is just a click where in we don't know whether person has click because of photo
the text or really the page now you should keep then engaged to convert to nurture that
relationship and make a general rather than try to look for generate likes so as Prateek
also shared stop dating for general likes but let's really make with general likes even
people do have like your page as the genuine relationship so that's something that on that
note by the way if you want to learn more about the social media stuff if any case we
have programs and you can join any of them and will coordinate to do keep doing such
webinars which will try to pass on whatever learning that we have in this space definitely
and address so thank you again everyone for your participation, thanks Prateek for your
time, thanks a lot everybody for taking out time and attending this webinar and good forward
to see you again, Thank You.