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The Gold Standard is a family business, we buy jewelry,
gold, diamonds, platinum, silver, we also do collateral loans.
We have stores all over New York. The Gold Standard is unique because
the experience when you come into our stores is different than almost
any other buyer or loan broker that you'll find around
it's not your typical seedy pawn shop where you walk in and there's bulletproof glass
and you walk up and you feel like you're doing something wrong. Everything is
done similar to the way it's done at a bank, where if you need a loan or you
want to sell something it's done in a comfortable environment to make you feel
right about what your'e doing.