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Before you start sharing on social networks, you have to unlearn what you have learned.
Unlearn any marketing, any communication skill you have. That’s not easy.
First, social networks aren’t a campaign.
Do you know who are the best at doing this wrong? Politicians.
They do it. Done. They win. They lose. Then they move on.
It’s not about that. It’s about trust.
It’s like if you were making friends and you were saying “let’s do something together”…
and then you never talked to them anymore. Exactly how it feels.
Forget about this and think that you are treating this thing, regardless of you business,
as if it was a conversation. A lunch. I can tell you the French know all about long lunches.
Let me give you an example. A conference I build called LeWeb, it’s the largest european tech event.
It’s only relying on social networks and blogs and Twitter and Facebook.
It took 7 years.
Here is another thing you don’t do.
You can’t speak like a press release. You will be boring.
You don’t talk to your friends like a press release or like a marketing brochure.
Don’t talk about your products. You can talk sometimes about your products. Just don’t talk only about your products.
Think about talking to friends. Helping people around your community, around your space, around your topic.
Not “what can I sell you”. Don’t talk about yourself all the time.
It’s difficult, I know about that…
Last one for this episode is
don’t be obsessed by the number of fans or number of followers.
We all need a measure of success, how many fans and so on…
I don’t think you should be obsessed by the numbers only.
For example, there are even companies that help you buy Facebook fans or buy Twitter followers.
Generally they are fake followers or fans, they are robots.
I’d rather have 100 really committed followers or fans than a million bots.
It’s going to take time. It’s going to be difficult. This is not easy. It doesn’t come for free.
But, if you keep creating trust and talking in a friendly way and helping people and
trying to understand and creating community, then it will work.