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Mobile is really at the core and center of our company
as Joel mentioned in the presentation.
The penetration of mobile devices,
is omnipresent in everyone's lives,
and so it is critical to have an engagement with the consumer
through testing, through email, and through the website.
The integration of social in the retail transaction
is probably the most important link that is happening today.
An immediate engagement.
It used to be that retailers
would give their website URL to consumers.
Now the QR code has become very critical to consumers' lives,
and so connecting with the consumer through the QR code
and making that immediate connection as soon as they're in the store
so that you can start engaging and tracking them
and their purchase occasion is critical.
Yeah, Brazil is a very dynamic market, obviously,
and it is a booming economy,
and so I think brands that are looking to expand into Latin America,
I would say the first place that I would go to is Mexico and Brazil simultaneously
if you want to build scale immediately
because trends that start in Mexico and Brazil
are—basically grow out of there.
It—Brazil and Mexico are what the US used to be to the rest of the world.
Now Brazil and Mexico is what really starts trends in Latin America.