Tip:
Highlight text to annotate it
X
Coca-Cola has been talking to people around the world for many years,
sending them positive messages that inspires the best part in all of us and asking up to see the world in a different way.
This Christmas, Coca-Cola faced another challenge:
how to inspire teens to do better and help spread happiness without sounding patronizing
or just plain boring?
*** starts with the question: "What is the greatest thing you can give your best friends this Christmas?
That something that will make a long-lasting impression and help you spread happiness around?"
Our suggestion: "Give some of your friends to other friends!”
With Coca-Cola's "Share-a-friend" widget, you can gift one of you happy friends to another who's sad,
or maybe a talkative one to another who's in search of great advice!
By simply sharing your network with other friends,
people get to know each other and new connections from and opportunities appear!
It's fast and easy: the widget can be installed in seconds on teens' Orkut profile,
and every time new friends are gifted, an update will appear on teen's update sections,
allowing all of their friends to see what's happening and deciding to join in the fun.
The happiness as indeed spread, with over 6.700 teens sharing over 27.000 friends in over 15 days.
Coca-Cola got teens to think about and share
some of their most precious and important assets with each other,
all int he name of the Christmas spirit: good friends.