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DAVE MARTIN: Some key trends in 2011 we think will be
tablet computing.
Tablets allow us to show consumers ads that are
high-res on a big screen.
They allow us to target consumers.
I think tablet computing is going to be a really powerful
new connection point for a lot of tech savvy consumers, and
young consumers in general.
I think local search, again, is going to be really
important in 2011, as brands find those
localities that are critical.
Mobile in general.
The explosion of smartphones, in particular the iPhone and
the Droid, are going to allow consumers to, like I said,
watch TV on their phone instead of on their TV in
their living room.
And we're going to be able to target people based off of the
types of things they'd like to look at on their phone.
So tablets, mobile, and local search I think are all poised
for huge growth in 2011.