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MOSTASHARI: There's an assumption in medicine
that there's a special bond between a patient
and a doctor, and the providers.
That bond means that, in some way,
you have a responsibility towards every person
whose chart sits in your chart room.
CYKERT: We understand what a practice has to do
to use electronic health records efficiently.
AVRAM: Our motto is "We meet providers where they are
and we understand where they need to go
and can help them get there."
FERNANDEZ: We develop a personal relationship with the physician
and with the office practice staff.
COCHRAN: This isn't a mandate. We are here to make sure
you understand what your options are.
Our job is to help you recognize the obstacles and the hurdles
that you're going to have to get over and then work with you
on strategies to reduce those hurdles.
We're not going to make them go away.
We're not going to make something extremely hard, easy.
BLUMENTHAL: But I would then say, "Here are the names
of 100 people like you who have made this transition.
See why they did it. See what they feel about it now.
And plan for it."
FERNANDEZ: It's like a bridge. We become a bridge
to help them cross the technology gap.
Once we walk over that bridge, hand-in-hand with that doctor
and that staff and they go to the other side,
we're still there, to make sure that they continue
along the path to attain meaningful use.
AVRAM: So we hope to be working
with providers, in the long term,
to help them collect their data, understand their data,
and use their data appropriately to impact care.
MACK: That's when we can enter the conversation
about loans that can bridge the gap between the time
we implement the technology, until the time that
they can receive the payments from Medicaid or Medicare.
BLUMENTHAL: We have a one-time,
never-to-be repeated opportunity.
The federal government has put
up to $30 billion on the table
to help doctors, nurses, hospitals, clinics
adopt and use this technology.
By 2015, it'll be gone.
AVRAM: It's going to happen.
The only question is "When are you going to
make the switch to electronic health records?"
BLUMENTHAL: It's part of a business plan for the future.
CHOPRA: Let's help you achieve your best and brightest
capabilities in service to that patient
and ensure that it's done in a manner
that supports you in the way you wish to conduct your practice.
That's the simple goal.
FERNANDEZ: If you have the ability
to do something good now,
why wait until later,
why not take advantage of this opportunity?