Link Building by Philip Busk - Part 2

Hi I am Philip Busk with Marketing on the Web. Today I am am going to talk a little bit more about link building because of the spam and manipulated link profiles, people buy links trying to just shove as many links to their site because of the early example where hundred links was better than fifty links Google had to make some changes. What they did is they changed their algorithm to look more at authority and trust, so all links are not created equal. Back to the neighborhood example I used an earlier video if you have a neighbor on your right hand side who happens to be a gourmet chef and neighbor on the left who doesn't know anything about food, but loves dogs. and you're looking for a restaurant gourmet chef tells you to eat at restaurant A and the other guy tells you to eat at restaurant B there's a good chance you're going to go to restaurant A because the gourmet chef told you go there now let's say that you had five gourmet chefs telling you the eat at restaurant A and a thousand people that know nothing about food telling you to eat at restaurant B there still a great chance that you're going to eat at restaurant A because you talk to someone who has authority and you trust their opinion Links are a lot like that example. So if i go into a site, and sticking with the restaurant example, go to a food critics blog and the food critic tells you to eat at restaurant A but you’re on a hundred sites they're talking about dogs or "what I did during my day" and there's a hundred links to restaurant B that link from the food critic blog holds a lot more weight in the Google algorithm so they're still good chance that just because what i'm trying to say is that all links are not created equal, but that one link holds a lot more power than a hundred links coming from sites about dogs or whatever so at Marking on the Web we spend a lot of time trying to find high authority and high trust links. We might not give you as many links, we're not going to give you a thousand links for $5, but we're going to give you links that are really going to make a difference in your ranking for your site Again, I’m Philip Busk with Marketing on the Web