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What is a featured account on Instagram?
My name is Sue B. Zimmerman.
I'm going to teach you featured accounts.
[MUSIC PLAYING]
So let's talk about featured accounts.
So I have three of them.
And all you need to do to open up a featured account
is use a different email.
Now, I will let you know, it gets a little challenging,
logging in and out to post to all your different accounts.
So there is an online management tool called Postso.
And I'll put that information in the description below.
But what a featured account is, is simply
an account where you're featuring content.
So what I have open here is my personal account,
my name, SUEBZIMMERMAN.
But I also have three different featured accounts.
I have The Instagram Expert.
And I'm just searching it to show you.
This is how you would search an account.
And you want to search the user.
So this is one of my featured accounts, The Instagram Expert.
And the reason it's called a featured account
is because I feature content that has to do with Instagram.
And I show tips, and I show tools.
And I might feature other online experts or podcasters or people
who would add value to my account by @mentioning them.
So Sandy is a immigration lawyer.
And he did an interview with me.
And I'm going to follow him on that account.
So I gave a shout out to him in this post.
And that is me featuring him and the podcast.
But for the most part, I am featuring Instagram content,
how to use it for your business.
So if you want to learn about Instagram,
this is an awesome account to follow.
Now my other accounts that I have-- SUEBDOO and SUEBJEWELS
are also featured accounts, because here, I'm
featuring all of the images here are all
about the Cape and the islands, the feeling
of being on the beach, of seeing the ocean,
seeing the sea glass, some of the products,
the Island Queen, some of the products
that I sell on the Cape.
So there's a good mix of quotes, people, and product,
and the feeling of the beautiful sunsets on Cape Cod.
Right?
So that is something you would follow
if you were interested in Cape Code.
And then lastly, I have SUEBJEWELS
which is all about nautical jewelry.
And what we do with this jewelry is
we sell it on college campuses.
Sororities and philanthropic fundraisers
are done with this jewelry.
And we put together packages for the students,
which is pretty cool.
It's kind of like a Stella & Dot concept for college students.
And we're just kind of getting off the ground with this.
But here's our SUEBJEWELS logo, which is quite cute.
So again, a featured account is an account
where you're featuring content.
I have a personal account, SUEBZIMMERMAN,
and then I have three different featured accounts.
So the way to decide what you want
to name your featured account is more in-line with your business
goals.
And if you want to have a personal account where you're
showing your family, what you're eating, where you're going,
your vacations, your cat, your dog,
and all of your personal stuff, that
would be a personal account.
It gets a little bit challenging to mix your business
with your personal account on Instagram.
It's kind of like what a Facebook business
page is to a personal page.
So think of it that way.
I hope you found this helpful.
And if you have any questions about opening up
a featured account, please let me know.
As you can see, I'm Sue B. Zimmerman.
You can find me on Twitter.
You can find my website SueBZimmerman.com.
And I'll have all the information in the comments
below.
Thanks.
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