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Hello, welcome to this session of Microsoft HP Coffee Coaching. My name is
John Gray, Group Manager for HP Data Center Solutions.
In this session, i'll talk about HP's FlexFabric data center solutions,
and how they can help redefine the way we think about the datacenter networking
fabric,
removing the barriers to innovation by giving cloud enterprises complete,
programmatic, and dynamic control of their network.
Data Center networks are at a breaking point.
Cloud, virtualization, and big data are placing unprecedented demands on the
data center, and accelerating the evolution of new application
architectures.
During this session, I want to focus in on virtualization specifically, and its
impact on the network,
while also making sure you understand the networks role in helping optimize
these virtualized environments.
I'll also discuss why our HP FlexFabric solutions deliver customers true value
and differentiation verses today's traditional legacy based solutions.
But first, from a market opportunity perspective, let's look at the
opportunity.
By 2015, 89% of application workloads will be
virtualized.
The virtualization market itself is estimated to be about twenty nine
billion dollars with a 3% growth overall,
which is a large untapped opportunity for you to sell HP solutions.
And finally, 75% of all enterprises have a client virtualization
project on their agenda
in the next twelve months.
So, that's the good news.
So, what's the challenge from a IT and network and operations perspective?
Virtualization is having a profound effect on the network around three key
areas.
First, the sheer order of magnitude increase in bandwidth,
driving the need for ten gigabit Ethernet.
Second, the dynamic shift in traffic patterns,
traditional designs based on client-server northbound type traffic
flow
is dramatically shifting to more of an east-west, or server to server, traffic flow.
And third, theres a general lack of virtual application visibility, control, and
troubleshooting.
Today's legacy networks are unable to keep pace with this transformation,
mainly due to the fact that they've built on legacy design assumptions and
protocols like spanning-tree.
They deploy a blocking or over subscribe network design.
Typically these these designs are either
three tier or four tier designs and they offer high latency and really poor
performance for the applications that are flowing across them,
and they're based on really a twenty-year-old operating model
design if you will, that's really designed for
hop-by-hop, manual, static provisioning
that really provide limited or really no visibility
to the applications that are flowing around the network.
What's needed is a new solution that reduces network complexity,
improves performance and scale,
and increases network and business agility.
HP FlexFabric provides a new architectural approach that offers
simplified, scalable, and automated connectivity
for virtualized compute, storage, and cloud services, through a common end-to-end
fabric
that provide software defined network services.
How does HP FlexFabric optimize these virtual environments?
We do this by radically simplifying the overall network design
and delivering a simplified, flatter,
higher performing network,
that offers fewer layers, lower latency,
less equipment and cabling, and ultimately a network that's easier to operate.
In fact, our HP designs have been validated to double virtual machine
application performance,
reduce VM workload, V Motion workload mobility transit times by up to
80%,
and improve virtual machine disaster recovery times by up to five hundred
times.
Our HP FlexFabric solution also leverage our HP virtual application
network architecture,
which provides an entirely different operating model that replaces that CLI
based legacy provisioning model
with a simplified repeatable provisioning model.
HP virtual application networks allows customers to provide fine grain network
services, policy and QOS and security
on an application by application basis.
The net result is that you can optimize applications delivery
on a per VM basis, again this is versus sort of an all you can eat
best effort type environment,
for your mission critical applications like Outlook SAP,
web applications as well as CRM type applications.
Number two, it replaces the static legacy base provisioning model with a
more simplified repeatable model
and ultimately what's the benefit for customers?
We're reducing, they're able to reduce their application and VM provisioning
times from what used to take months
or weeks,
down to minutes. That's the real key takeaway.
HP virtual application networks enables businesses to spend less time
managing infrastructure
and more time on connecting users to application.
So what's the bottom line in HP FlexFabric?
Our HP FlexFabric solutions redefine the way we think about the datacenter
network
and the fabric that supports it.
Removing the barriers to innovation by giving enterprises complete programmatic
control of their network.
As a result,
enterprises gain unprecedented programmability, automation, and network control,
enabling them to build a highly scalable, flexible network that's ready to
adapt to their changing business needs.
For more information about HP FlexFabric solutions,
be sure to join the Coffee Coaching community through Facebook, YouTube,
Twitter, and LinkedIn.
Thank you for watching this Coffee Coaching session.