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Hello, my name is Eric White and we're going to talk about print contrast a little bit.
Contrast in anything is the difference between two values. So print contrast is going to
be the difference between the absolute lightest tone on the page and the absolute darkest
tone on the page. You see a big difference in print contrast when printing in gray scale
or black and white. When you print in those formats, there's no color so you see every
gray dot, every black dot and everything in between. So print contrast can be coupled
with print quality if you up the maximum quality or go to the maximum dots per inch and then
increase your contrast, you can get a much greater density when you print. This can be
important when you're printing the gray scale and black and white and it can even cause
colors to pop off the page. So just remember, print contrast is the difference between the
lightest and the darkest colors on the page.