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DEWAR'S PRESENTS TRUE SCOTCH
CHARLIE MACLEAN MASTER OF THE QUAICH. When you buy a bottle of Scotch whisky, you buy a hell of a lot more than liquor in a bottle – you’re buying heritage, you’re buying culture, you’re buying the blood of one small nation. Amongst whiskies, Dewar’s has the most heritage. It’s utterly authentic and it cannot be imitated by those who don’t have it.
STEPHEN MARSHALL MALTS MANAGER. Everything that we do is true. I don’t have to remember some kind of made-up story from a marketing department.
JACQUI SEARGEANT SENIOR ARCHIVIST. There’s a lot of real history, a lot of the proper old documents – I like getting my hands dirty, it is about picking up the things that Thomas Dewar touched, that John Dewar touched.
And these are real people, and real men of substance.
John Dewar was born in 1805, just near here, up in the hills in a croft – Shenavail. When he was a young man, he walked to Perth, where most people were drinking cognac and Irish whiskies, so he had a mission, clearly – get them drinking Scotch.
Two of his sons joined the business, so there was John Alexander, John Junior really. He was very sensible because he built Aberfeldy distillery, and Aberfeldy is the single malt that’s at the heart of all the Dewar’s blends.
We’ve got these beautiful stone warehouses and we use great quality oak casks to mature our spirit.
JIM REILLY MASTER COOPER. To make good whisky you need good barrels. We supply Dewar’s with some fairly expensive casks, in fact not fairly, very expensive casks. They understand that this is integral to what they’re doing.
In 1885 Thomas Dewar set off to London to start to expand the company south of the border.
He’d go into pubs and ask for Dewar’s whisky, and then two days later send a salesman in.
He was the very first person to use film to advertise, I think, any product, but not withstanding all of this extraordinary innovative advertising, one of his aphorisms which is useful today is that the quality of the article should be its greatest advertisement.
We started to win award after award. Today we’ve won more than 400 awards in international competitions, so Dewar’s is the most awarded blended Scotch whisky in the world. And then we won the Royal Warrant in 1893. We’ve been a supplier to the royal household ever since Queen Victoria, the only blended whisky company to achieve that.
I think people who appreciate whisky tend to have character themselves, to be perfectly honest. I mean, there’s a trillion people maybe drink *** every day, and I’m sure a trillion people drink whisky every day, but I know whose company I’d like to keep.
The authentic blended Scotch Whisky
The world's most awarded blended Scotch Whisky
The only continuous Royal Warrant for whisky since 1893