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TELL US MORE ABOUT A
RENO-BASED COMPANY THAT
HAS RECEIVED A LOT OF
NATIONAL AND
INTERNATIONAL ATTENTION
FOR ITS ONE-OF-A-KIND
CLAIM.
HI CATHERINE.
YOU PUT ON A BRA SIMILAR
TO THIS FOR ABOUT 12
HOURS...AND BASED ON THE
TEMPERATURE OF YOUR
BREAST TISSUE...IT SHOULD
BE ABLE TO TELL YOU IF YOU
HAVE BREAST CANCER...AT
LEAST THAT'S WHAT THIS
COMPANY IS CLAIMING.
FOR 20 YEARS... FIRST
WARNING SYSTEMS HAS
BEEN WORKING ON A SMART
BRA THAT WILL GIVE AN
ACCURATE SCREENING FOR
BREAST TISSUE
ABNORMALITIES.
)
"certainly putting on a bra that
can detect cancer would be a
wonderful thing. i just haven't
seen it demonstrated in
literature
yet." IT SOUNDS LIKE A GOOD
IDEA...BUT DOES IT ACTUALLY
WORK? FIRST WARNING
SYSTEMS ...A COMPANY
BASED IN THE BIGGEST
LITTLE CITY...SAYS THAT THE
THREE TRIALS HAVE SHOWN
THE BRA CAN DETECT
ABNORMALITIES WITH A 90
PERCENT AND HIGHER
ACCURACY RATING IN
WOMEN OF ALL AGES.
)
Matthew: we are identifying
lesions or abnormalities up to
six
years or earlier than any
imaging
technology we currently have,
can do ...this is not
diagnostic. we
do not tell you that you
absolutely
have cancer and you need to go
do something about it. What
we're trying to do is screen.
THE
RESULTS COME IN ONE OF
FOUR FORMS: NORMAL,
BENIGN, SUSPECTED FOR
BREAST TISSUE
ABRNORMALITIES, OR
PROBABLY FOR BREAST
TISSUE ABNORMALITIES. SO
FAR...A MAMMOGRAM IS THE
LEADING TECHNOLOGY FOR
WOMEN OVER 40 TO SCREEN
FOR BREAST CANCER. THE
BRA IS BASED OFF THE IDEA
OF THERMOGRAPHY...IT USES
A SERIES OF SENSORS
EMBEDDED IN THE CUPS
THAT CAN PICK UP
TEMPERATURE CHANGES
RELATED TO DISEASE... THAT
INFORMATION IS USED TO
ALERT DOCTORS OF
MALIGNANT CELLS. matthew:
first warning systems takes that
foundational science and takes
it
a step further. one in that we
aren't just taking skin surface
temperatures. we're looking deep
into the breast and we're doing
that through our sensor
technology. BUT BREAST
CANCER SPECIALISTS SAY
THE BRA IS A LITTLE AHEAD
OF ITSELF. Bobbi: though the
theory sounds plausible, there's
really not enough clinical trial
evidence to show that it's
helpful.
EVEN IF THE CLAIMS ARE
TRUE AND TUMORS CAN BE
DETECTED AT THEIR
EARLIEST STAGES...IT IS STILL
UNCLEAR WHAT DOCTORS
CAN DO AT THAT POINT. Bobbi:
the american college of
radiology
looked at thermography
throughout the years and does
not find it to be a screening
tool
that is helpful to detect breast
cancer. YOU'D STILL HAVE TO
HAVE TO GO TO A SPECIALIST
TO GET PROPERLY
DIAGNOSED. "So it just seems
like an extra step and more
money to spend?" "at this point,
that's what it looks like,
yeah."
MAMMOGRAMS IN NORTHERN
NEVADA ARE ABOUT 300
DOLLARS WITHOUT
INSURANCE... AND THE BRA
WILL BE ABOUT 1000
DOLLARS AT MARKET PRICE.
FIRST WARNING SYSTEMS IS
CURRENTLY IN ITS FOURTH
TRIAL OF TESTING BEFORE
THEY CAN SUBMIT THE BRA
FOR F-D-A APPROVAL...AND IT
WOULDN'T BE AVAILABLE
HERE UNTIL AT LEAST 2014.
THANKS CATHERINE!
THERE ARE SOME CRIMES IN
LOCAL NEIGHBORHOODS WE