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So it's a bit of a mixed experience really that
you know in terms of my career that led me into chat with Lakshmi.
I would say it was it was both the serendipity and an accident
if I can use those words. I did about
seven years a social work and social research worked in slums
for the most part of it thing a burned-out and I took a break from that
and started wondering what I want to do next
I stumbled into modeling by accident I was sitting at
Cafe Coffee Day one day with friends and some people from Channel V
walked in and asked me to audition and now
so I went in you know dressed up for the first time which is a very different
world to how it is when you're working in slums in
you know I'm very ordinary clothes and trying to under play your looks.
Interestingly I got selected out
of the 3000 women went from India who auditioned for
Channel V in that year and here I was one of the 14,
and of course I knew it I wouldn't make it
possibly the first or second round and I was the second one to be eliminated.
The experience stayed with me in terms of the kind of
exposure in
it had given me. How to do make up, how to walk
what are the clothes to wear, I was beginning to learn about these things
I so I started with ramp
for the next two years. Towards the end of
like my third year of Modeling I kinda figured but I don't really want to do
this long term.
At least not full-time or maybe the right opportunities and present
themselves to me.
So I started looking at what next what do I want to do in the long run.
I got some counseling and advice from people took a career break went and did
my post grad in International Marketing
and I loved it I love the academic source i'm looking at the business
school.
Went on to
teacher with added researchers by the business school I consulted for local
organizations this is in Sheffield.
Came back to India wondered what next
for the next two years ago to dabble with things to do in the end of two
years I said,listen
I've got to figure this out like upside down social research in social work I've
done
modeling which also led me to anchoring and I had this marketing background is
there some way
but I can put at least that's a smart idea.
When is that you know is there some way that I can put at least
two things out of three to get them when I said what I can put anchoring and
marketing consulting together
maybe interview some entrepreneurs that's really how it started.
That was up with the low-hanging for that that will be easy to do than I thought
about it and
went and did my first few interviews with the regular daily camera left that
this is going to be hell of a lot of hard work
and now he's gonna watch are a badly made video so I had to invest and
the more I thought about it the more I started talking to people about to
realize that I wanted to do something bigger
and I said you know what I'd love to see if I could become no printer
and that's really how much I was actually came about love cause I think
at that point in time I don't have the courage
and the confidence to just maybe call it
call it some other show so I looked for a cultural connect
as as cheesy est I would like to remind found
to some people and hot as much as I've been down
ridiculed for the fact that you know like coffee would guarantee how tired
Laxmi
how I think giant to me is much more Indian than coffee is
we are the largest producers of teen the world and
you think about it from a cultural point of view you know on a regular day of
work you take a break use a pick up which I may be on the street gone up I
would be stemmed piece/pieces maybe
you have a random a excuse me
you have a random conversation with the someone
either the tire allow someone at the stop and you walk away but just
specialty and with some
wouldn't be summoned side or Arbys humor that leaves you mentally refreshed to
so I said let me play on that and say that I will make be shocked
crisp lively videos for the web
which are informative and I would purely Syrian in 15 min space
that's really how it started of course the show was today
two years old and 114 episodes oldham a couple want the old
my long and torturous actually weren't sure
I'll tell you why because I think in my Master's programme
I love what I learned was traditional marketing
definitely there was knowledge there in terms of research and strategy and that
was important and that still is important
but much of what I'm applying today in my work
is all the digital space and the things I've learned in the last three years
I you know I do not have exposure to dance to and three years ago and
everything you know whether it's %um
you know about try to work so and medics with your communities everything
is what I've learnt recently I am I had everything we could be
doing a whole lot better in in managing online
online experience ideally experience to be offering to our viewers
both the stock so when when you doing
a show like this and it's about I am contend that have to go out regularly
you know that you have to do this party or you know
40 50 60 episodes in the next day or two years
to constantly on the lookout for individuals and stories that you think
you know I'm going to lead to a great conversation that's going to be
interesting for the viewer
and you constantly thinking about how you present the story you know how much
better than the president did
so what to answer your question it's a combination of me
meeting people I'm hearing of people that I definitely want to
have on my show me reading about people in the news or
you know are job may be breeding a book that mention them and think that the
about the kind of person I one on my show
also we have people writing them every day we get like a dozen emails every day
people nominating people for the show so
of the nominations we do big few but very few
because I you know there's the certain criteria
that that the guest has to meet and often I find that I'm
these awesome people are not people who talk too loudly about themselves
you know somebody else talks about them so you know and so the people nominating
guess for the show are not be themselves but somebody who's nominating somebody
they know what's going to maybe working
touted I think this wow this is me i i'd love to do this for the rest of my life
only happened in the last
a six to eight months and that the combination of things
bad one is the more I did this the more I realize I was made to do this
the more I recognize things like a when I want imagine things it's all
colorful visuals in my head its member you not just a
some thought the a text if someone speaking to me I'm
fact I'm imagining it info you know aim
entry be in my head I having at
team thats extremely good at what it does
arm who pushed me to deliver better quality of content
leaving me for a year or two think about you know
you know who I'm being on the show rather than how I wanna portrayed them
not these are factors that are helping say that get this was meant to be
also winning the month award was a big deal for us you need bleep things came
together
and I realized that pickard you know i no matter how much of a struggle the
first year and a half wars
because this is the stepson funded startup on
it do it was definitely work the journey and I'm underlining that I've had
I don't think I would have anywhere that that's very valuable tonight
and the downside yes I'm when it comes to the downside
no I think again you know one other factor the the fact that
it is self-funded as both an upside and downside
you know I upside because you're the boss
you you fall you pick up a new on no one's there to pick you
as I you when you you you cheered the loudest
I'll talk to your friends and family for yourself com
the downside is also that as as a loan leader at the top
you don't have cofounders to discuss things with that I and I think if I do a
start up again if ice
doing on the business I would definitely want to look for people that
you know that I can I can collaborate with them and create things together
with
I wanted to leave cause you know like with any startup yugos go through ups
and downs that a good month a bad month just in stabilizing the first
few years so I think I'll are I did have a little bit about not wanting between
but
were good a good nap absolutely you know
video is is big reviews is really really big
arms the world's second largest search engine is YouTube
Greenwood what does that say I'm good is going to be consumed more
and
and there's there's this interestingly you can have both push marketing
and pull one thing in video itself and that's really fascinating
and the coming infrastructure available in the r2 d2
syndicate videos and indelible a video
and development add to your audience where the audience is and not
necessarily way you are
it's fascinating how that ecosystem has evolved and how
you know how it's also but John what if I don't even realize how how
sophisticated
um when it comes to video content
I think we need to go beyond looking god ads ads agreed meaning
it is by the campaign it works now's the time where brands I'll
owning content you know you've got to create
on concepts and deliver them in a way that works for your brand so it's a
sustained experience and may be here cause marketing tips and really well
I a lot of other social all
a social ideas I think fit in very well too
on what even even
gimmicks you know om Red Bull offers a fantastic example of how to use how to
leverage video
I'll and an integrated you know the whole social media experience around to
video I doubt around
and event but the possibilities are
are awesome as a marketer
arm
when I started looking at
a cause are a campaign that I can run that was meaningful for my brand
I would deliver value to the society that I was that I was creating content
for
um the the idea that was even get came about and it came about
to actually wanna my viewers I was a bad name
thing you know the idea is from the crowd and we've just finished crowd
funding for the first piece on the project to the product itself
is that is a mammoth effort to publish
1000 real and positive stories
I are examples of how into being losin'
and do we can close it. sits I
right as the foundation for the concept of the universe unity in diversity
a what because if we don't look at what including means that a personal level
will never understand what unity in diversity walls
um so when I when I look for these one thousand stories on my team and I look
for these one thousand stories and we write about them
we want people to read them and take away
insights on what in close are we doing to the them at a personal level at do
community level at to be of date
policy level home and
of course as a at a at a national level what does it mean and
the whole you know objective which I would like me
and this campaign is about positive content
you know there's nothing you saw that telling us what's going wrong but if we
can put more news out there that tells us what's going right
can we see more things going right you know backs
you know thats the idea on which this whole concept is based
I don't know if I can honestly say that biking is a passion I think I think for
me now it I would luxury is my passion and that's why it's my life and web site
at work
but you're biking used to be a my passion it's three billion to go to my
identity
om though I'm
did not modify Colangelo was eighty I less likely be
likely to be either a team and then the only vehicle available after that
to learn to ride in use in my social work days
was but that's cuz Aki a 10-year-old boy dance company so that's what I love to
write and
you know it I did everything from grocery shopping to going to meetings to
you not gonna bring stuff too you know people we have to deal with Doc to
to
yeah everything in them that was my moto
come here to battery life span heat its better value for money
give me more mileage and it's our better balance I'm
so I said and I'm not gonna excuse me
as a non-member right I'll a a
a woman women's cordoba just didn't seem like it was aspect
11 12 buxom as sucker for practicality
also my next bike which I owned my first bike that I bought was
sup a team is Victor and the longest ride I did
and this was I think back and now 2003
I was *** your chin and back on my own
was completely packed completely sunburned arms but that was fun
is will this is Libby is when the cops were just getting PBS pictures then
you know in this out a so I was mistaken for a couple hours
you know I don't speed is OK to beef to ride this bike but
I meant I had a bullet
a the longest I've done on on my Thunderbird
is Bangla why not and that was as barter for riding club
I didn't do many solar lights on the bullet because I do seem to draw a whole
lot more attention and toughen up a whole lot more feathers
ahead cars and bikes you know a
what released the following me into thinking in terms like a book on a
fishing even if I was completely get up in a helmet gloves
jacket with elbow pads you know I'm writing she will
didn't matter the individual the duo was like you know somebody in a
them on and they had two thinking about you know I'm
so yeah it's it's been that's been the wife uncovered my bike
but that bad