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Welcome everyone and very good morning !
The theme this year is be the change
need for flexibility and willingness to change
the one message to take away
just by year 2015 and already a billion people
are connected into social media look closer to home
in the world around us in India and elsewhere is really going up
and the expectation from marketers
it's no longer you know about the communication it's really about the
business
a big opportunity for marketers to step up
and embrace the partnership and
not only you learn new skills but probably learn
a whole new way of you know
doing nothing about the customer experience today
can actually be very significant
influencing what business is going to achieve
really needs to be led by the cmo with themselves
we have a lot of content and I i really like to be
Driving the education knowledge sharing and knowledge gaining
celebrating and seeing excellence among us
being voice of the customer in terms of influencing policy
influencing legislation
and providing a platform for business and networking
over 100 speakers across three days and we have
some the best the in our minds in the room here
have a good time thank you so much welcome to the convention!