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hi I am Thierry Hubert and I would like to introduce you to a new form of big data
the Big Data expressions. What is big data?
well first of all big data is not a product a lot of people have
misconceptions about big data and they look at it as purely a technology
and also big data the not just appear so matter-of-fact big data's been around
forever and a green our systems
from all the transactions we've accumulated
the discussions the emails customer
feedback it is massive
and it is very messy and it doesn't show any signs of slowing down
but also big data
includes our expressions what we say on the Internet
the mere fact that people say things
all the time on Twitter expressed himself like Facebook and whatnot
constitute a new form of big data
and it is a resource to be exploited the Big Data
expressions basically is truly a new class of big data and it is important to
understand it such
because expressions are now being recorded
our conversations which were a referal
and limited to our friends and what not right now
captured and companies like Twitter understand that
farewell head what's particular bout
these expression is that they make us aware of what's happening that's why
brands
by looking at analytics and that's most probably why
Apple acquired topsy which had access to
billions of tweets for the purpose
of analytics for the purpose understanding customer behavior
the one thing we do know though although computers a really great it
accumulating all these expression it is not easy for computers to understand
or reveal the patterns of these expressions
specially since so many of them are messy
on reliable re sent they have not been curated
so Big Data Systems are trying to make sense
and use of patterns for predictive computing purposes
for customer I relationship management and product improvement that saw
but what we fail to realize is that
people themself already
and naturally make use of patterns every day
when you walk and the Environment industry
you recognize familiar patterns you detect anomalies
a you see a cloud running down the street a.m. so my gosh this doesn't
belong there
that's a discovery but what's interesting about this is that
organization
are still unaware that improving key employees
natural ability to gain awareness by using patterns
can be truly a stepping stone to building
Big Data solutions and what this really means is that
why not help people in for meaning
from patterns because awareness can be enhance
and evolve as free as communication did with email
when you started with us technology in your organization's
email forearms communication system came into play said
the big question was well is it really valuable I remember
the early days of Lotus Notes groupware collaboration software
what was interesting is that if you told an executive in 1989
that that platform would be used to do your expense reports
to your customer relationship management they would have left
they would never have understood the premise of a collaborative environment
been tied into CRM
and today it is business as usual for the same is true for big data
how to introduce the basic the simple components of pattern recognition is
and big data concept to people so that in their own understanding
and interaction with big data they can start to
become more resilient to change and think about solutions that could be
building upon it
because they had now understand that patterns can be
revealed through technology not the meaning of the patterns
simply showing the parents to that so
let's look at how we do things so the search space to wear to some people
become aware because
pattern is about awareness one I look at what's going on outside
are I'm aware of my environment I see patterns the clouds the movement of the
clouds
ICE the movement of the trees for the win I see car traffic
but today in the enterprise and the world information what do we do
well research as searches manual it is exhaustive it takes time
and it is biased to what is presented and
also it needs to be repeated every time when i search for big data on Wednesday
hatch search for be day to the next day
but did you know that Google decided what you see when you do a search for
instance
and the other search engine players but with the Google
because the results are ranked advice by popularity
understand we're popularity it means that a lot of people looked at it
and therefore it is elevated well it takes time
to make something popular sole reason information escapes
your proclivity the fact that
the past you take here browsing history
dictates also what you might be interested in
Google infers what may be meaningful to you
you demographics is definitely part of it
and your social network connections most people don't realize
that want to search engine understands who you're connected with
socially it influences what information might be relevant to you because it is
relevant to the people you connect with
and what that does it limits the scope and reach
of your search of what you may discover
it makes you very comfortable in this environment give you do
giving you basically delusion you're getting everything you need
because people are giving it to you your friends and social network for the
search engine and hearing what you want based on what the other your friends
have seen in the past
so the environment of information becomes very comfortable
it needs to be if they want to make money to target the right
ads to you more you're predictable the more you understand the world in a
certain way
the more you're receptive to information to ads
that mere your persona electronic persona
so results are required to be read at length trench for patterns and trends so
you have to look at the articles
you have to scroll through but expression based awareness
different expressions are indicative of what
is happening an interesting right now
that mean it hasn't been curated and this is why search engines
do not address these expressions and the results and
can you really know what's happening right now or are you more invested in
showing what happened
a few weeks ago that a lot of people like
so the dollar in Ascension this is our core technology
taps into the time line dove expressions to reveal patterns
organically in in real time that means we do not use the bias of breaking we
basically look at the effects has
the occur and extract pattern mathematically from this using chaos
theory principles
pattern recognition principles and movement recipe principles
so the user is no longer limited by the bias of search
or burden was the effort is consuming Carter to be aware of what's emerging
this is key so you're reducing a lot of time
spent trying to figure out where the information with the information is and
which one is valid and what is emerging
so let's look at the world expression but in terms of
top daily sources have expressions so where are we going to go we know it's a
messy world we know not everything is valid
but we know right now that most of the expressions
in a day are being published on Twitter
and it is completely open was half-a-billion
entries today that is huge you don't need to know everything
you don't need to have all the details this is not an accounting system
this is not a ledger this is expression I love it means nothing
summer that mean something and when it's interesting
mean people notice and the movement of the fact that the notice meets up
tumbler come second was their blog post
and read it in terms of votes but a lot of the other ones like Facebook
are still closed into a small community the expressions are still limited to
personal
exchange and they're not available publicly
well at least not most of them so let's
look at awareness with search so let's say you have one minute to report
what is trading above big data so let's go ahead
right so let's read a few articles and looking at this page in a notice from
right away on the first page that well things are ranked by popularity but
there's a lot of advertisement
love promotion so let's try second page because from
searching big data Google right there I'm not sure really understand what's
going on
I and I have to scroll down this was called out to assist any better
huh okay i'm looking so some people are talking does Amazon still
something over here maybe about a book some images but still no more about the
day to do still know what's going on
I'm not sure I don't see that dates being explicit I don't know *** recent
information
'em the question I may ask more but if I ask its mobile discrete be different
most likely not
software you able to see what's trending not so I'm much more time do you think
you need to actually read this content and scrolled up
to understand what's being said about the data what what is happening right
now what's trending
so we said comes from Twitter so let's look at what up
so the topic big date on Twitter had of
bring again first page promotion advertisement
then I see some tweets bill also I've got to go to the second page
hang
came on the second page is it any better and I see IBM has got some impact SAP's
mention a few things but it's a stream its two hours ago three hours ago
will it be different to the minute oh yes it will be because that piece it's a
strange but I need to stay
on the screen I need to look at what's moving and I need to reiterate this then
if there's a pattern because a pattern requires
a lot of information to be consumed in order to ensure what's going on
so let's have off to the next level and I'm going to show you now
big that and that was cool and Twitter but Big Data was sweet up so here's
what's going on over the last hour
and the latex big data STD clout I saw
earthquake our social learned
Development Summit oh there's a summit and what else health care I so quickly
analytics for
I'm not looking at the content at all what I've done over here
is I've been looking at the club and these
clouds when it could come then the show with information is collected
and the gorge Hollywood videos on YouTube
correlate to these terms in Big Data Book
here we go some articles some tweets only the essential and everything in
orange
everything is a cluster they're all connected I could also set alerts
so I have a whole bunch of alerts like trending that could be like
IBM if I gives training for 30 min at startup
I'm gonna push for instance one startup is training for 10 minutes
and on my email actually I will also send to my email
another term so now I have terms adventurous
that I'm going to be notified when their training for 10 20 or 30 minutes
this was a minute so
is this any better is did you notice earthquake book but bility
and other topics about Big Data and the fact that we're merging they were moving
in time they were moving over the last hour and you could see what was training
but was emerging
you could even see what which was a mention in it within the tweet you could
click on the link that we've
reference not a colour white paper what not and you could have
discovery based search it said a search leading to discovery
the experience of discovery about what was going on was big data
drove the search of YouTube videos so what Darwin streets up does it gathers
the information about your topic
ed constantly continually updates
the information and it is automatic
and it will large you when you and your community cuz you could push it to
Twitter as well
when the trend is occurring and a trend that could be weighted in terms of
did people care about it for 10 minutes 30 minutes to an hour
so you can measure this is what awareness was Darwin swedes up its
so please feel free contact us you can go visit we talked directly by clicking
on this link to its up to com going to the site
or go to die when they could not come as well thank you very much I hope you
enjoy this presentation