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Hi Fashion One. My name is Sinéad Whelan and I'm the PR Assistant for Aura Fashions
Ireland. So today is a really exciting day here at Newlands House in Dublin. We are launching
our autumn/winter and Christmas collection 2012 for Coast, our occasion wear specialist
high street brand.
We have a more neutral collection here so there's more nude colours with a little bit
sequins, a little bit of diamante. So to bring in a kind of more sophisticated, Gatsby sort
of 1920s style. It's really really beautiful. We have the corsage detail which kind of brings
it back to a little bit more of an accessory for vintage wear.
There's some absolutely beautiful feathered detailing in this dress which brings in the
colours from a lot of the other accessories. Here we have the Coast collection which is
exclusive to Debenhams, so you can only buy it in the Debenhams store in Dublin. A more
1950s sort of detailing. It's a long kind of midi length skirt. It's got the lace detailing.
There's a sheer element which is very autumn/winter 2012.
There's a few statement pieces here which are key to autumn/winter dressing. A lot of
statement necklaces. Again it's very much the Great Gatsby kind of style.
So we're here with Emma McKeever the marketing manager for Coast UK & Ireland and she's going
to talk us through what we're doing here today.
We're here in Dublin today just to kind of show off our amazing Christmas collection
and showcase the beautiful party styles that we've got that are going to be available between
now and the end of October, so we've got everything really covered from your office Christmas
party through to your amazing dinner out with your friends through to the big wow red carpet
events that you might have in your diary. At the moment they're showcasing our gorgeous
black and white satin *** dress, which is just beautiful because it's got some amazing
embellishment detail around the waist and also the shoulders.
The collection today is absolutely fabulous and we've been getting an amazing response
from everyone who has attended, and a lot of work has gone into the day. We've arranged
a couple of photocalls, so we've got some photographers coming in, we've hired some
of Ireland's top models, Sarah McGovern and Karen Fitzpatrick. We're really delighted
with how the event has gone.
Coast autumn/winter and Christmas collection has officially launched.
Fashion One is my style.
Fashion One. Always first.
So that's it from Coast. Fashion One. My style.