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Hi, my name is Tom Graber. I publish a local website in the Milwaukee area called Friday
Fish Fry Guide. It's a guide to all the fish frys in the area. And what I wanted to do
was get more publicity to the site, more media attention this spring during Lent. So what
I did was I contacted Joan Stewart, The Publicity Hound, and I read her transcript of an interview
she did with a media person about how to get on local media in a local market. What it
did was really help me to know the ins and outs, the tips and tricks that I didn't know
anything about. I was coming in cold. It was right before Lent season when I wanted to
get on the air. It was a last-minute thing. But what it did, it allowed me to know who
to ask for, who to talk to, what to say and get in front of the right people. Within two
days of doing a blitz with press releases, LinkedIn appeals, emails, I got the attention
of two producers--one for radio and one for TV. And on the same day, I made two appearances.
It really helped open doors. It got me exactly what I was looking for, the media exposure.
I wouldn't have been able to it without reading the transcript of the interview because it
just gave you the nuts and bolts. It was pure content. It gave the nuts and bolts of the
industry, what the editors are looking for, what the assignment editors are doing. The
biggest thing was building in the curiosity. There trick of, "Is your barber killing you?
News at 10. Find out." That's what I did, put that little bit of curiosity in my email.
There has to be a hook and that's what did it. Two, actually three different producers
bit on it and I was on the radio side and the TV side of the same station. Read the
transcript of Joan's interview. It will help you get in front of the right people.