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DORIS: The books I’m looking at are enchanting, that’s the first word I would say. They
are clever, they are colourful, they would draw any child’s attention and I’m thinking
not just children.
>> BETH: I think it’s wonderful. I think it’s just cute, I would buy this personally
as a book to give to someone graduating from college, graduating from high school. I mean
it just is. I think it’s great.
[pause]
>> DORIS: We do a lot of work with prisoners and large prisons, maximum security prisons.
And one of their biggest problems is their ignorance of money and they want to learn.
They desperately want to learn. And I think these are not putting them down because they
are clever.
I’m really high on them I don’t usually get this excited about it but I think these
are adorable. They just somehow go through that period where they bridge it between it
being all cutesy and it being too hard to understand.
>> BETH: It’s important for children to know, a) how to deal with money, how to manage
money. They see Mum go to the money machine and they think that’s what you do, you know,
“Let’s go get some money today”.
[pause]
>> DORIS: This is not a put down, that’s what I like. It doesn’t ‘infantalise’
you, or however you pronounce that word a very important problem, which is how to understand
money.
>> BETH: I just think it’s engaging. I mean, a child would want to pick this up, and I
don’t care if they’re 8 years old, or 18 years old... or 80 years old.
>> DORIS: They’re very attractive, they’re adorable. I want some of them for myself.
[pause]
I’m always talking to people about compound interest nobody seems to understand that at
all and my brother’s always, always preached that. And he always proved that if you took
the money and put it in the bank at 5% interest for instance, the isle of Manhattan, you’d
have more money now than all the real estate of Manhattan.
[pause]
>> BETH: Adult investors want their children to know why it’s important and the whole
idea of managing money. So, yeah I do. I mean, will the schools flock to buy it? You never
know. But parents will, grandparents will.
Any time you can sell 300 copies that’s good. So a new book that has no history Phil
would normally order in 500 copies, maybe as many as 700 depending on who the author
is. The difficulty is you never know what book is going to be hyped. So 300 to 500 copies
is usually good.
[pause] >> DORIS: Absolutely! I don’t know anybody
else who puts it more clearly, succinctly and with some humour. And he goes with this
theory that you make it simple so they can understand it. You simplify it, not make it
simple. No, I think he would really like this, I’m kind of eager to show it to him.