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Life+ Screen
Hello everyone my name is Yuki Kusumi. I am heading the TV business at Panasonic Corporation.
Thank you for choosing this video. I would like to talk about our new concept Life+ Screen.
Q: Can you tell us about the concept behind Life+ Screen?
With Life+ Screens we have set out to completely re-invent the TV to better fit the way we actually live our lives today.
The TV was invented over 100 years ago and its basic functionality and operation hasn’t changed dramatically since then.
However the way we live and the huge amount of viewing content available via cable, broadcast and internet services, has changed hugely!
With Life+ Screens we have decided to go ‘beyond Smart TV’ and fundamentally re-think how the TV experience should be in today’s world!
Q: So, can you tell us how Life+ Screens work?
We started out by rethinking the purpose of the TV.
Our TVs have privileged locations in the centre of the most important rooms of our homes,
so, we thought, wouldn’t it be great if they could be more than just content viewing devices?
Accordingly, we have innovated by adding proximity sensors which wake the TV screen from standby mode when someone is nearby.
When it wakes, the screen immediately displays useful information such as the time and weather forecast; We call it 'Info Bar'.
And, when the built-in camera identifies which member of the family is there,
it displays more personalized information to that person, like video messages and other notifications.
So now that the TV has sensed you and woken up, why do you need a remote control?
We decided to expand and improve the voice operation features meaning that from this state
you can operate the TV and search for content purely by using very simple, conversational voice commands.
The next area we considered is how to help you to get to what you want to watch quicker.
There is such a huge amount of content out there – broadcast, cable, internet video, Video on Demand – that finding something to watch can take time.
So, we thought: what if the TV was able to know what you love watching and could have it waiting for you as soon as you switch it on?
So that’s exactly what our Life+ Screens do: they learn your individual viewing preferences and present it to you immediately.
To be continued.