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Our website is huge for us. It is home base for the brand. Like I said before, we are
a very visual brand and we want to make a statement with the website ‘cause we attractive
a creative individual. We want to inspire them both with the content and the design.
We also know that it is sort of the main place that people go to get their content about
our school and our institution. We have to answer a lot of questions, there are a lot
of questions about sort of the enrollment process and what kind of degrees do you offer,
what do you teach? So that information has to be out there, it has to be organized well,
but it also has to be provided sort of in a compelling manner.
I think one thing that we are doing with our website that is rather unique is we are creating
regular unique content almost on a daily basis. So whether it’s stories about successful
graduates, guest speakers on campus or new technology that we’re introducing into the
classroom, we’re writing about it and we’re putting it out there. We’re putting it on
our social media sites as well. But it’s just kind of cool to have a place for those
prospective students to come and also feel like they’re there. They can visualize themselves
as a full sale student.