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I'm doing well, I'm doing very well
I'm a little tired after this week full of events and surprises
but I'm doing very well
The Social Media Week in Paris was very successful
We had 62 events, including workshops, seminars,
evening get-togethers, and aperitifs
In short, a lot of different things
We had a lot of online contributions about Social Media Week
The "SMWparis" hashtag was mentioned
more than 7,500 times
We had 5,500 registrations for the different events
We were a trending topic 8 times on Twitter in France
So things went very, very well
We are thrilled with this week
and we hope that next year will be even more productive
with many surprises and events
and even more participants and contributors
who will make all of these discussions
an enriching experience
I can't hear you anymore
I think that change is more important for companies
than for individuals
Nowadays, people use social media on a daily basis
and it's been that way for some time
We go onto Facebook everyday
and onto Twitter everyday
Before going to a restaurant
we look at comments from different Internet users
so this is already part of daily practices
but I think that the real change in recent years
has been for companies at the business level
Companies have realized that
they could integrate it [social media] into their activities
Finally, it is no longer just their children
and their families who are on Facebook and Twitter
but it's also their clients
Today you have to be able to give them answers
and provide real customer service for social media
The real change that has taken place in recent years
is in this sector
but also in politics
I think that in France, we were lagging a little behind
on this point
Nowadays, politicians are beginning to realize
that citizens can be mobilized online
using tools such as social networks
I don't have a specific example in mind of a big failure
in communication
but it's true that companies still have trouble today
responding quickly enough to crises
that can occur in social media
It happens so fast
and the reactions are so instantaneous
Companies are not used to having this level
of responsiveness
and indeed, when a campaign doesn't work
and there is a crisis
companies very often become paralyzed
when it comes to responding
Either they don't respond, or they respond badly
You have to know how to use these networks judiciously
in order to be able to respond effectively
I'm sorry, but I didn't hear the question very well
For our part, we launched a rather funny
and original initiative
We called it the "Good Deed Social Media Week"
The "BA" [for good deed], as we call it in France
Since the Social Media Week is an event
for the public at large
with the goal of preaching about social networks
we encouraged Advisory Board members to do things
such as visit a neighbourhood restaurant, or a grocery store
and to form these networks
So that they could become familiar with using them
We made short videos about these initiatives
where Advisory Board members who are very proficient
in using networks in everyday life
were able to train company owners
The result was videos that are quite interesting, funny,
and at the same time useful for everyone
Thank you to everybody